Monday, September 30, 2019

Planning and Strategic Management Essay

Management Chapter 10 Planning and Strategic Management Planning Overview Importance of Goals: Goals provide a sense of direction Goals focus our efforts Goals guide our plans and decisions Goals help us evaluate our progress The importance of planning at organizations The Hierarchy of Organization Plans Strategic Plans – Plans designed to meet an organization’s board goals. Operational Plans – Plans that contain details for carrying out, or implementing, those strategic plans in day-to-day activities. How Strategic and Operational Plans Differ Strategic Plans Operational Plans Time Horizons Strategic plans tend to look ahead several years or even decades For Operational plans, a year is often the relevant time period Scope It affects a wide range of organizational activities It has a narrow and more limited scope Degree of Detail Strategic plans are stated in terms that look simplistic and generic Operational plans are stated in relatively finer detail The Evolution of the Concept of Strategy Strategy: The board program for defining and achieving an organization’s objectives; the organization’s response to its environment over time. Strategic Management: The management process that involves an organization’s engaging in strategic planning and then acting on those plans. for attaining objectives The process of seeking key ideas ( rather than routinely implementing existing policy); and How strategy is formulated, not Just what the strategy turns out to be The Strategic Management Approach Dan Schendel and Charles Hofer have suggested four key aspects of Strategic Management- 1) Goal Setting 2) Strategy Formulation 3) Administration 4) Strategic Control The Strategic Management process Strategic Planning – includes both the goal-setting and strategy-formulation processes. Strategy Implementation – involves with action based decisions. Levels of Strategy: Some key Distinctions Corporate-level strategy: Strategy formulated by top management to oversee the interests and operations of ultiline corporations. Business-unit strategy: Strategy formulated to meet the goals of a particular business; also called line-of- business strategy. Functional-level strategy: Strategy formulated by a specific functional area in an effort to carry out business- unit strategy. The Corporate Portfolio Approach Portfolio framework – An approach to corporate-level strategy advocated by the Boston Consulting group; also known as the BCG matrix.

Sunday, September 29, 2019

Ib Psychology Bla

Discuss the use of technology in investigating one cognitive process-Alzheimer’s disease and memory loss Alzheimer’s disease is a degenerative brain disorder that results in memory loss, impaired thinking and personality change. No blood test, brain scan, physical exam can definitely diagnose Alzheimer's disease. PET scan detect radioactively tagged glucose that are injected into a patient’s body before the imaging.Glucose enters through blood stream and brain. The most active brain areas need sugar, while damaged and less active areas need much less. By detecting the weak radiation signal from the sugar molecules are they travel throughout the brain, PET scanners can map out the brain. Using PET scans, researchers can show that early stages of Alzheimer’s disease has a reduction in brain metabolism in hippocampus.Masconi(2005) have developed brain-scan-based computer and found out that in the early stages of Alzheimer’s disease there is a reduction in brain metabolism in the hippocampus. He also found out that early signs of reduced metabolism in hippocampus was associated with later development of Alzheimer disease. Therefore, PET scan is useful in finding out the early development of Alzheimer’s disease. MRI scan uses magnetic and radio waves to provide very clear and detailed static 3D images of brain structure.MRI scan can show images of shrinkage in the hippocampus; this shrinkage reflects death of substantial numbers of brain cells. The phenomenon can be detected even before symptoms interfere with daily functions, helping patients to prepare for Alzheimer’s disease. Goshe et al (2000) looked at MRI result for 119 patients with varying degrees of cognitive impairment. He was 100% accurate when determining which patients had been diagnosed with Alzheimer’s disease and which had no symptoms.The study reported a 93% accuracy rate when researchers were asked to distinguish between patients with no sympt oms and those with mild cognitive impairment, but not yet diagnosed with Alzheimer’s disease. This shows that MRI scan is very accurate in determining whether the patient has Alzheimer symptoms. According to above examples, PET scan finds out early development of Alzheimer’s disease, while MRI scan determine whether the patient shows symptoms. It is clear that Alzheimer’s disease can be investigated through PET scan and MRI scan.

Saturday, September 28, 2019

Stop motivating your employees Research Paper Example | Topics and Well Written Essays - 1000 words

Stop motivating your employees - Research Paper Example When employees are recognized for their distinctive associations, the motivation premise will set in easily. This helps them to grow beyond a certain point and get encouraged all the same. Nearly each and every employee has a characteristic of their own which needs to be appreciated within the domains of an organization. This can be discerned through meeting employees who stand a chance to get recruited within the domains of an organization. What this implies is the fact that these potential employees are asked for certain questions which suggest for their motivation levels. If they are de-motivated then this is a good time to know why this is the case (Robbins et al., 2008). If they are encouraged properly, they shall find a way to get motivated because it is every organization’s priority number one. There cannot be any two opinions about new employees who should be motivated enough to run the reigns of an organization. When strong relations are built with employees, they bec ome motivated to carry out their respective tasks. If these relations turn into positive ones, there would be more delight amongst the employees and they will always appreciate the organization for all its efforts, endeavors and undertakings (Sirota et al., 2006). It will essentially stop de-motivating the employees who are proactively looking for a way through which they can learn new avenues and seek novel grounds as far as their working domains are concerned. Hence it is a good measure if the de-motivation comes to a halt immediately, whereby there is more room to grow and develop for the employees and workers to boost the business in the real sense of the word. Another way through which de-motivation can be avoided within employees is to set individual goals for them so that they achieve them without much difficulty. It makes their tasks cut out and they know exactly what is required of them from an organizational standpoint. When the employees have hard specific and achievable goals up their sleeves, they will always remains motivated enough to come back to work day in and day out. They will know exactly what is required of them and what resources they must employ to attain their respective results (Sirota et al., 2006). This is a very significant aspect of learning new methodologies while remaining motivated all this while. What is even more necessary is the fact that employees must always know that whatever they are trying their hands at is achievable right from the outset. This shall shape up their actions and tell them exactly how they are going along with their respective work domains (Robbins et al., 2008). If they believe they cannot achieve these tasks, then there is bound to be more de-motivated existent within their ranks. Providing feedback on employees’ performance is one of the few ways through which their work regimes get measured. This could either be done in an annual feedback session or through semi-annual programs (Robbins et al., 2008). The need is to tell the employees exactly where they stand and what more they can do in the future. It shall always motivate the employees because their respective domains mean that the business will start to prosper (Sirota et al., 2

Friday, September 27, 2019

Masters in Business Administration, Executive Program at Loyola Univer Essay

Masters in Business Administration, Executive Program at Loyola University - Essay Example I have had close to a decade of experiences in this area using my talents as an engineer and administrator and I have had to make decisions that have been crucial to realizing successful business transactions. By obtaining an MBA at Loyola University, will give me ample information gathered by national and international experts and it will give me the opportunity to make decisions based on others ´ experiences that have lead to positive and negative results. In doing so, I will be in a position to apply strategies and methodologies learnt from academia to make successful business transactions. I see myself collaborating with others to make these business transactions a fruitful benefit for all of those involved in the business transactions. I want to be part of the MBA program at Loyola University and become actively involved in working independently and working as part of a team to research cases and brainstorm ideas of why some businesses failed while others succeeded. Having this opportunity will give me a chance to work positively on projects, continue the networking processes with classmates, professors, and future corporations and make contributions that will help them acquire successful business results. At this point in my life, I am interested in advancing to the next level of my career. At the moment I am a Project Engineer. I want to continue managing projects that are related to engineering and administration on a national and international basis. I have strategically planned my life’s goals and objectives and this is one more I wish to accomplish. I plan to pursue projects that are demanding in essence and will make changes in the way they have been operating in the present, using my experiences and the knowledge that I will obtain from the Executive Program. I realize that an MBA from Loyola University will give me the skills I will need to become a successful engineer as an executive. It will give me the necessary tools for communication and the necessary leadership skills to succeed in my life endeavours.  

Thursday, September 26, 2019

Welfare and Poverty in America Essay Example | Topics and Well Written Essays - 1250 words

Welfare and Poverty in America - Essay Example This is because of the particular socio political situation exists in that country. For an understanding of the welfare measures and poverty in America, we have to discuss the history of America from its existence. America was a land of large animals. Human beings entered this land for hunting these animals. The first people reached North America did not realized that they had crossed into a new continent. They had been following hunting entertainment which their ancestors had for thousands of years, along the Siberian coast and then across the land bridge. It takes thousands of years for North Americans to construct a new land which is now known as United States. Evidence of early life in North America continues to be found. Little of it, however, can be reliably dated before 12,000 B.C.; a recent discovery of a hunting lookout in northern Alaska, for example, may date from almost that time. So too may the finely crafted spear points and items found near Clovis, New Mexico. It is believed that life was established in North and South America prior to 10,000 BC. Slowly people started agricultural practices in this land. The Native Americans started cultivating corn, squash and beans in 8,000 BC in Central Mexico. Slowly this had spread to northern parts. Adenans are said to be the first Native American group. They construct shelter around 600 BC. Of late these Adenans were replaced by various groups called Hopewellians. There centre of activities were around Southern Ohio. These groups are considered to be traders and exchanged tools and materials in wide range of area. By A D 500, These Hopewellians disappeared and appeared Mississippians. They had expertise in hunting, foraging, trading, and agriculture for their food and supplies. Influenced by the thriving societies to the south, they evolved into complex hierarchical

Wednesday, September 25, 2019

Personal and Professional Qualities Essay Example | Topics and Well Written Essays - 750 words

Personal and Professional Qualities - Essay Example Professional competences include knowledge and understanding of children and their learning, subject knowledge, curriculum, the education system and the teacher's role." (Birgitte). As a person who wishes to enjoy great professional success, there are certain well-determined personal and professional qualities and characteristics which I would like the principle to recognize in me. These include, among many others, Passion, Strong interpersonal skills, and Humor. Similarly, there are some basic characteristics I seek to find in a school environment which I consider essential for the development of my personal and professional qualities. As a teacher with high motivation for personal and professional development, I would like to find certain well defined characteristics in the school where I teach. These characteristics of the school include, first of all, an environment for teacher training/staff development; second, accessible administration, i.e. principal and assistant principal s hould be visible and approachable to both staff and students; and finally, a safe working environment for staff and students where materials necessary to learning, such as books, computers etc should be available. Therefore, as a personal and professional achiever and a teacher who always meet the requirements of the students as well as the school, my specific personal and professional qualities and characteristics are well defined. Essentially, the principal always prefer those staff members who are great teachers with ability to meet the needs of their students. Therefore, the qualities of passion, strong interpersonal skills, and humor can be decisive in the success of my professional life. These are the qualities which I possess as a teaching staff and I wish my principal to recognize them. Only a teacher with great passion for student's affairs and development can influence and meet their varied needs. It is essential, therefore, to have a reputation as a greatly committed teacher with positive approach and a passion and zest towards the teaching profession. Similarly, I strongly feel that the teacher needs to possess strong interpersonal skills to effectively interact with colleagues and students in order to be successful in the career. From my personal experience, I can guarantee that a teacher with high interpersonal skills will develop a greater rapport with the principal, other staff members and the students which determines a person's success as an effective teacher. Therefore, I would want the principal to recognize my strong interpersonal skills, along with my passion and humor. It is also of significant value in the modern stressful life to possess a sense of humor which will ease the hardest of the situations. However, my personal experience confirms that one should be careful and situation-bound in the exercising of one's humor which has immense influence on the success in teaching life. Finally, three most important characteristics I am looking for in the school where I may teach include provision for teacher training/staff development, easily accessible administration, and safe working environment for staff and students. These are of prime significance as they contribute heavily to the best maintenance of one's career record. I wish to have a friendly atmosphere in the school whe

Tuesday, September 24, 2019

Asylum and Immigration Law Essay Example | Topics and Well Written Essays - 1500 words

Asylum and Immigration Law - Essay Example Some of the reasons mentioned by these legal brains include the need for economic protection. Even in the light of the fact that rules that limit the movement of people from one country to another remain, there also remain the need for people to be trans-bordered once a while without going through the laid down procedure2. One condition that creates this legal exemption is the issue of asylum seeking. This paper discusses the Humanitarian Aims of the 1951 Geneva Convention and how the aims have been upheld by countries over the years – particularly the United Kingdom. Background to the Humanitarian Aims of the 1951 Geneva Convention In the year 2001, the world celebrated 50 years of passing the Status of Refugees through the 1951 Geneva Convention. Legal analysts note the humanitarian needs that accompanied the need for the convention. In the first place, Mason (2009) notes that there was a humanitarian need for the convention because of the increasing rate at which the number of refugees was multiplying the world over. She notes that â€Å"over 30 million â€Å"persons of concern to the UN High Commissioner for Refugees† can still be counted in the world today.3† In the midst of the increasing population of refugees, the fundamental human rights spelt out in the Universal Declaration of Human Rights (UDRH) by the United Nations General Assembly of 1948 covers and protect refugees also4. It is for this reason that in 1951; three years after the Universal Declaration of Human Rights, the Geneva Convention sought it prudent to institutionalize policies that protected the basic rights of refugees. Even more, there was the realization by the Geneva Convention to the effect that causes and factors that put people in the state of being refugees were mostly, inevitable, unpredictable and unintentional and thus the need to be empathetic towards the plight of refugees. In this direction, the FAO Corporate Document Repository (2009) states that †Å"as man-made disasters are one of the main causes that force people from their homes, international refugee law, contribute to protect human rights in emergency situations.5† It was indeed with such humanitarian aims that the leaders who met in Geneva in 1951 thought it prudent put together the Geneva Convention and Protocol relating to the Status of Refugees6. Overview of the UK Social Welfare System in protecting the rights of Asylum-seekers Even though the social welfare system of the United Kingdom was not structured purposely to cater for asylum seekers alone, the system has a lot of place and representation for asylum seekers; especially based on the core principles on which the system functions. Spicker (2001) quotes Asa Briggs (1961)7 who defines the principles on which the social welfare system of the United Kingdom operates as â€Å"a guarantee of minimum standards, including a minimum income; social protection in the event of insecurity; and the provision of servi ces at the best level possible.8† Since refugees fall under all these three wings of principles, it has become eminent on the United Kingdom Social Welfare System to over the years protect the rights of Asylum seekers. Once present, there are laws and legal reforms binding the United Kingdom government to put in place certain basic conditions and

Monday, September 23, 2019

What is the evidence for the Big Bang Essay Example | Topics and Well Written Essays - 1750 words

What is the evidence for the Big Bang - Essay Example The primary focus of the essay is to capture the essence of the Big Bang theory and present to the reader evidence that proves that the Big Bang notwithstanding its flaws is still the most accepted theory that explains the evolution of our Universe. There is both, observational and mathematical evidence that corroborate the validity of the assumptions of the Big Bang Theory. To a curious mind gazing up from down below, the truth about the origin and evolution of the cosmos might still look like the hazy fleeting stars that sit millions of light years away. It was not just the tension-gripped scientists at CERN (European Organization for Nuclear Research) who tried to uncover the mysteries and validate the theories of the origin of the universe with the large hadron collider experiment. From the breakthrough Hubble made to the particle accelerator at CERN, the question of the origin and evolution of the Universe continues to remain pivotal in cosmology and the mind of every human bein g. One theory pertaining to the evolution and origin of the Universe that has emerged as a demigod in cosmology is the Big Bang Theory. Largely accepted, evidenced and validated the Big Bang theory has, for over a century now, been the centre point of almost all experiments and studies pertaining to this topic. The purpose of this paper is to establish the validity of the Big Bang through scientific evidence.... billion years ago, the Universe erupted from a single point of energy, wherein all matter that exists today was condensed in that tiny speck which exploded with an inconceivable force. This force sent outward splattering chunks of the Universe which created billions of galaxies and galactic bodies that exist in our Universe. The essence of the theory, however, is that the Universe has reached its current state by expanding rapidly from an extreme condition of density and temperature and to this day continues to expand and cool. Bound by human imagination and understanding it is difficult to comprehend what the Big Bang must have been like. It could have been nothing like hydrogen explosions today as there was no space or time prior to the Big Bang, in fact, space was created as the singularity expanded and formed the Universe. Rapid cooling caused atoms to form which later clouded together to form galaxies. The theory rests on the cosmological principle that the Universe is homogenou s and isotropic. Vesto Slipher, Lemaitre and Hubble were the founding members of the Big Bang Theory. 2.1. Misconceptions About the Big bang Theory It is commonly believed that there was an explosion that erupted and consequently created the Universe. However, evidence that has been collected and validated over the past century does not exactly prove or disprove this. The Universe can be imagined as a balloon continuously stretching to create space. Another common misconception pointed out by German cosmologist Rudolf Kippenhahn, regarding the theory is the negation of the concept of singularity. It is believed by some that there was a cosmic egg existing in space, however, there was no space or time before the Big Bang and both were in fact created after the Big Bang. Esteemed cosmologist

Sunday, September 22, 2019

International trade Essay Example | Topics and Well Written Essays - 1000 words

International trade - Essay Example China and the south East Asian countries such as Singapore have been in focus for their export based economies (Rivera-Batiz & Oliva, 2003). External trade is usually heavily controlled by countries by applying duty against imports and subsidizing exports. Free trade means the government does not discriminate against national and foreign producers of goods. The price of goods is determined through the equilibrium of supply and demand. A country which allows free trade does not impose high import duties and neither does it subsidize its exports through schemes and promotions. Body 2)Advantages of International Trade The major advantages of international trade are – It enhances the competitiveness of local industries as they come into contact with international best practices and technological knowhow. It helps the country to overcome the shortage in natural resources. One example is the import of crude oil by many countries to overcome the natural deficiency. International trad e allows consumers to buy products at low cost. An example of this has been the proliferation of manufacturing industries to China. Manufacturing goods produced in China are low cost and thus leads to benefits to the end users. International trade can be a vehicle for poverty reduction. China has increased its GDP rapidly in the last 20 years by becoming an export hub for international companies. This has reduced poverty and created employment for a billion Chinese (Rivera-Batiz & Oliva, 2003). Disadvantages of International Trade Some of the main disadvantages are – International trade can lead to destruction of local industries if they are not able to compete with the cheap products imported from abroad. International trade can lead to jobless growth of the economy. This can cause social unrest among the population. India is a country whose exports largely consist of services such as Information technology. However IT is a capital intensive sector which creates very few job s leading to large scale unemployment in the country. International trade can also lead to depletion of natural resources such as coal, iron-ore etc. if they are exported to other countries (Rivera-Batiz & Oliva, 2003). International trade has also caused various environmental and human rights concern. It is alleged that the factories in China and Mexico do not follow the strict environmental guidelines followed in developed world. They are also accused of employing child labour to reduce the cost of products (Rivera-Batiz & Oliva, 2003). 3)Major Trading Partners of UAE The major trading partners of UAE are Japan, China, European Union and India. Japan is UAE’s biggest export partner (17.27% share) and China is the biggest import partner (15.03% share) (Oxford Business Group, 2010). 4)Most Important Exports OF UAE The most important exports from UAE are crude oil, natural gas, fish, dates and products which are re-exported after processing (Zaman, 2011). 5)Trade Policy of UAE UAE signed the General Agreement on Trade and Tariff (GATT) in 1994 and became a WTO member in

Saturday, September 21, 2019

Marketing Considerations and Plans Essay Example for Free

Marketing Considerations and Plans Essay McDonald is one of the most internationally recognizable companies within the hospitality industry. Although I have not worked with McDonald ever, I am quite familiar with it as one of closest friends has been working with the marketing team of this restaurant chain for last four years. He keeps telling me about his company, how it runs its business so that it can maintain its top position within the fast food sector world wide. Apart from listening to my friend about his company, I also do research on McDonald by reading stories relating to McDonald published in various magazines, newspapers and on various websites as I am a fond of McDonald food staffs and love this fast food restaurant chain. McDonald Corporation listed in New York stock exchange has emerged as one of the world’s largest chain of fast food restaurants. It is most popular for its hamburger. Its customer base is so huge that worldwide it sells its products to around 47 million people on daily basis. The menu of McDonalds includes various sorts of burgers like hamburgers, cheese burgers etc. , products made of chicken, different sorts of breakfast items, French fries, various kinds of shakes, desserts and soft drinks. Mcdonald’s, however, quite often gets criticized over the healthiness of its products. These products are considered to be one of the important factors which are taking active part in increasing obesity in the western countries. The company, however, has made some effective measures in response to the rising obesity trend in the western countries and the criticism over the healthiness of its signature products. It has made some modifications to its menu by introducing several healthy food items like different types of salads, wraps and fruits. In spite of getting criticized over the healthiness of its products and having increasing competition within the industry, McDonald has been able to maintain its strong position within the industry it operates in. Its popularity has not decreased. Thus it would be quite interesting to look at the sources of its competitive advantage which have helped it to win the competition. In order to examine the sources of competitive advantage of McDonald, the strengths of the company will be analyzed in detail as strength of any company can be defined as a distinctive competence of the firm that gives it a competitive advantage in the market place. A firm can gain its strength from its financial resources, the image of its brand, leadership quality within the market and buyer-supplier relationships. (Competitive advantage, 2010; Ghosh, et al. n. d) In case of McDonald’s, its biggest strength is its brand image. Since McDonald’s is one of the most known chains of fast food in the world, its brand recognition seems to be its biggest strength. Its marketing campaign always focuses on brand recognition through continuous promotion of the brand name. Through its extensive marketing campaign world wide the company has been able to create an image in the people’s minds and introduce them to the fast food culture. Its customer base ranges from kinds to old generation. It has nearly 30,000 branches in as many as 120 nations across the world. However, 80 percent of its revenues are generated from the market of eight countries including US, UK, Japan, Australia, Canada, France, Brazil and Germany. The company has been able to expand its stores on the basis of three core strengths- cleanliness, delivery speed and customer care. McDonald has created a corporate symbol and through its highly successful marketing campaigns all round the world it has been able to develop a brand image and establish its logo in the minds of the people across the world. People are attracted to this logo and brand image and this attraction brings them to the stores. Although a number of competitors have emerged in the fast food industry, its rigorous marketing campaigns which are based on the company’s internal resources, external conditions and its relations with its shareholders have been able to strongly maintain its brand value in the market. (Ghosh, et al. n. d; Vijayarani, n. d. ) The brand name will not work in longer run unless brand value is mixed up with high quality product value. In order to obtain and maintain a strong position in the market, every company needs to use an appropriate marketing mix and product occupies one of the most significant positions within the marketing mix. Product value has been one of the greatest strengths of McDonald’s. When a customer enters into a McDonald’s store he/she know what to expect. The company places huge importance on its human resource and takes appropriate steps to satisfy it customers as well as its employees. As far as the product related issue is concerned, the company is also found to be quite innovative in introducing new products according to changing trends and tastes of the people. Not only that, it also offers different menu to the people living in different countries according to their tastes and the country’s culture. Fro example, in India it offers a menu which is completely different from its international offerings. In the stores situated in India, it has eliminated ham, mutton and beef burgers from the menu. India is found to be the only country where McDonald offers vegetarian menu. Which is more interesting is sauces, cheese etc, are also completely vegetarian in India. In India according to changing taste and preference of the customers, it has introduced Chicken Maharaja Mac. Thus the biggest strength of McDonald lies in the fact that it brings an internationally reputed brand with high class food quality and brilliant customer specific product features. This strength provides the company with huge competitive advantage. Vijayarani, n. d. ; Ghosh, et al. n. d) Till now only the sources of competitive advantages of McDonald have been discussed. But in order to survive amidst strong competition a company has to possess sustainable competitive advantages. Hence, it is now the time to look into sustainable competitive advantages of McDonald’s. For a company, its sustainable competitive advantage can be defined as the advantage which seems to be difficult or unfeasible for other co mpanies to own or infiltrate. The brand value, cost structure, vibrant customer care or its patent can be considered as sustainable competitive advantages for a company. An advantage should be considered as sustainable advantage only if the advantage has a distinct character or it is proprietary in nature. The sources of sustainable competitive advantages for McDonald’s can be as follows: ( Reidenbach and Goeke, 2006; Vijayarani, n. d) In order to build sustainable competitive advantage there should be a good integration and coordination between the company’s managerial and organizational process. If such integration takes place then there would be created the essential value as everyone will be chasing a common goal. In order to develop sustainable competitive advantage an organization is required to learn and introduce changes according to the need of the time and it should always be flexible towards changes that takes place in the external environment of the company, such as changes in customer’s taste and preferences, changes in government or legal restrictions, and development in the areas of technology. For McDonald’s, one of the principal reason behind surviving within current market competition is that the company is placing its focus on sustainable competitive advantages by making efforts to integrate organizational behavior with managerial expertise. McDonald’s, however, did not recognize the need of building sustainable competitive advantage previously. Earlier McDonald’s used to ignore this advantage as it was more interested in expanding its outlets across the globe than focusing on its core advantages. As a result of it, the company did not experience any massive change in its revenues with opening up of new outlets. In fact, it suffered huge loss unless it recognized the importance of building sustainable competitive advantage. The company was right in detecting the need of the hour and bringing about changes in its management process in order to possess completive edge over its competitors. ( Lamb et al. 2008; Levy and Weitz, 2001) A company can obtain an excellent position in the market through its financial, structural, and technological assets. All these assets significantly help in building sustainable competitive advantage for an organization. McDonald’s has been able to obtain a strong position in the market by its abundant financial resources along with plentiful structural and technological assets. Since 2003, the company has started to concentrate on identifying and implementing these assets in right direction that would bring improvement to the company. Thus these assets build one of the greatest advantages for the company. (Lamb et al. 2008; Levy and Weitz, 2001) Apart from all these, the vision and mission with which the company started its journey can be considered as one of the biggest competitive advantage fro McDonald’s. McDonald’s ability to sustain its dream over the years has provided it with a huge competitive advantage over its competitors. When a brand revolves around its vision in order to sustain and work in lieu with it, this results in developing significant sustainable competitive advantage for the brand. The McDonald’s started its business in order to help those people who did not have much time to cook or were too busy to go to an appropriate restaurant. The vision of McDonald’s was to offer quick service, and high quality food staffs at cheap rate. Over the years the company has been able to sustain this vision. Lamb et al. 2008; Levy and Weitz, 2001) Thus to sum it up it can be said that McDonald’s has been able to implement its best value based strategy by utilizing all its advantages which are unique to it and can not be copied by any of its competitors and thus it has build its competitive advantages which the company has been able to sustain over the years.

Friday, September 20, 2019

The Importance Of The Nile River Environmental Sciences Essay

The Importance Of The Nile River Environmental Sciences Essay Everyone has certain things they struggle with, and we are always willing to lend an ear to anyone who might help us resolve one of those struggles and find the best solutions for these Struggles. No one can live without water; this is why Nile is like the main artery  of Egypt. The Nile is considered the only weapons that protect Egypt from the upcoming water war that will destroy a lot of countries. Egypt would be almost all barren deserts without the Nile. This Paper is an attempt to prove that the Nile is one of the most important things that Egypt cant live without, by studying how ancient Egyptians used it to make their great history, how Egyptians now are greatly affected by the Nile and that without it Egypt will die. No one can deny that the Nile was so important to the pharaohs in their daily life. The pharaohs was so smart , they used the Nile so good to help them in their life. The pharaohs used the Nile for agriculture. The pharaoh got all the rich peasants to do the farm work on the rich lands. Most of the ancient villagers were farmers. Farmers lived in towns too with craft workers, traders and other workers and their families. Egyptians grew several crops such as wheat, barley, vegetables, figs, melons, pomegranates and vines. The most important crop at this time was grain. The pharos used grain to make bread, porridge and beer. The Grain was the first crop they grew after  flooding season. Once grain was harvested, they grew vegetables such as onions, cabbages, beans, cucumbers and lettuce .Farmers planted fruit, trees along paths, to give shade as well as fruit. The Egyptians grew their crops along the banks of the River Nile on the rich black soil which was considered one of the best soils for agriculture in the world. This rich soil was left behind after the yearly floods. This soil was ideal to grow healthy crops. Egyptian farmers divided their year into three seasons, based on the cycles of the Nile: Akhet  which starts in June and ends in September and called also The Flooding Season. Farming was not done at this time, as all the fields were flooded. Instead, many farmers worked for the pharaoh, building pyramids or temples. Some of the time was spent mending their tools and looking for animals. Peret which starts in October and ends in February and called also The Growing Season.  In October, the floodwaters receded, leaving behind a layer of black soil. Shemu  which starts in March and ends in May and called also The Harvesting Season.  The fully grown crops had to be harvested and removed before the Nile is flooded again. It was also the time to repair the canals to be ready for the next flood. Every June in the year, the Nile flooded. This was kn own the flooding season. During this time the farmers mend tools or make new ones. People would go fishing for extra food or money. To lift the water from the Nile they used a  shaduf. A shaduf is a large pole balanced on a crossbeam, a rope and bucket on one end and a heavy counter weight at the other end. By pulling the rope it lowered the bucket into the Nile River. The farmers then raised the bucket of water by pulling down on the weight. He then swings the pole around and emptied the bucket onto the field. Nowadays Egyptian are sticking to the Nile from ancient Egyptians to modern Egypt which prove how living beside the Nile is important and living beside the Nile make life easier. A question that a lot of people dont know its answer, Why the Nile River Flood? .Rains in Africa, especially rains coming from the Ethiopian Highlands, and melting snow caused the Nile River to flood. The Ancient Egyptians used something called nilometer to record how high the Nile was during the year. In May the Nile River is at the lowest point as it will be all year long. From June to August the Nile River rises rapidly. In the middle of September the river is at the peak. By the time October, the Niles water level begins to decrease again. The Ancient Egyptians held a big festival every year for the Nile River because they thought that the Nile River flooded because Isis which was an Egyptian goddess. They also offered a  human  sacrifice for the Nile River. The flood still continues every year. The annual flood carries dead and decaying plants in its muddy solution. The  muddy water  is called silt, and silt creates excellent farm soil.  Since 1970, the  Aswan Dam  has controlled the annual flood of the Nile River by holding back water, the Aswan Dam created the worlds largest man-made lake: Lake Nasser. The water from Lake Nasser provided new fishing areas and provides much needed water for agriculture. Since the Nile was so important in old Egyptian history, so its for sure that the Nile importance increased now much more .One of the most important thing that Egypt gets benefit due to the Nile is the High Dam. The high dam is located in Aswan. It was completed in 1970. It cost was one billion dollar; its capacity is 5.97 trillion cubic feet. It was built to control the flood and to obtain from it hydroelectric power and it is also used in irrigation. The Aswan High Dam captures water flood during rain seasons and releases the water during times of drought. The dam also generates enormous amounts of electric power more than 10 billion kilowatt every year. Thats enough electricity to power one million color televisions for 20 years continuously. Unfortunately, the dam has also several negative side effects. In order to build the dam, Egyptian peasants had to move. To make matters worse, the rich silt that normally fertilized the dry desert land during annual floods is now at the bott om of Lake Nasser which lead to that the Farmers have been forced to use about one million tons of artificial fertilizer as a substitute for natural nutrients that once fertilized the arid floodplain. A lot of research proved that Egyptians prefer living along the Nile River because its much easier for their life rather than living in the desert or away from the Nile River. One of the most important things is using the Nile as main source for water. Water is one of the most important things for the human body because the human body consists of 60% of water which is a very big percentage .The health of the human body cannot work properly without the proper hydrations of the body .we have to drink half of our body weight in ounce every day. The water is very important for every organ inside our body. The brain consist 85% of water, the bones consist of 35% of water, blood consist of 83% of water and the liver consist of 90% of water. This proves how much the water is so important. The first aim of every country is to raise the economical state. The economical state increase when the country make projects which come back with a lot of profits to themselves. This what the Nile should be used in Egypt to increase their economical state. There are a lot of economical projects that were made based on the Nile River. The first project that we are going to talk about is the high dam. As we said before, the high dam costs 1 billion dollar and can contain 5.97 trillion cubic feet of water. The high dam provide Egypt from south to north with high amount of electricity to run up their machine such that television, computer, lamps and their appliances. A lot of countries have problem for obtaining high amount of electricity like that in that easy way. This proves how this project which was based on the Nile is so essential now for the Egyptian and cant live without it. The second project that we are going to talk about is the Nasser Lake. The Nasser lake is one of the big gest and best artificial lakes that were made with the water of the Nile river. Tourists come all over the world to see this beautiful lake which wad handmade by Egyptian with the Nile river water. The lake is extends for 350 miles which is about 560 kilometers and is about 6 mile which is about 10 kilometer wide. Tourists come there to see the impressive variety of animals. There people can find variety of mammals, reptiles and birds. Tourist also visits this wonderful lake for fishing trip because this lake contains about 32 different fish species which is a large number. The Third Project is Tuskha Project .This Project is completed yet but if this project is completed, it is capable of converting all the desert lands in Egypt into agricultural land. The Nile played a very important role in tourism, all tourists come all over the world to the how the Nile is great and they take a cruise from north Egypt to south Egypt and visit all the beauty which is on the Nile. The Nile can be used for a very important thing which is transportation. Egypt has a very big problem which is traffic jam. This is why the government should begin to plan how to use the Nile as a very good way for transportation. The Nile can be used in transporting people from one city to another. The government can also use the Nile in trading which will be very effective and will be a very good solution for the traffic jam because most of the traffic jam is because the trucks and the big busses, so the government should put this solution in the plan because it will help in developing Egypt to the good in the future. Did you hear about the water war in the near future? It has been said that water  will be the oil of the 21st century, or liquid gold, and that it will cause wars between nations. Water will be one of the hardest thing to obtain and will be very expensive and as we said before the human body can live without proper hydration of the body. All countries are facing this future problem which is the water war and it will be a critical problem that should be right now trying to find a solution for it. Water War is seen near; on the other hand Egypt doesnt have a problem. A lot of research proved that Egypt is one of the most countries that will not be affected by this water war in the near future. But this is not a reason that Egyptian doesnt take care and protects the Nile. Egyptian has to save the Nile water and protect it from pollution. God gave us a very good thing and we have to protect it and save its water as much as possible because researches proved that more that 32% of the co nsumed water is wasted without getting used of it. So this problem also should be solved. People can see that this is a small problem but in the near future it will be a big problem and may god protect all countries from this problem because people cant live without water and this is what differ the earth from other planets. As a conclusion, No one can live without the Nile River because no one can live without water this is why Nile is like the main artery  of Egypt. The Nile is considered the only weapons that protect Egypt from the upcoming water war that will destroy a lot of countries. The Nile should be used to make project to increase Egypt economy such as the high dam, the Nasser Lake and the toshka project. We should try to get benefit of the Nile as much as possible as the ancient Egyptian was doing at their time, they knew how much the Nile is a gift from god .A lot of Egyptian doesnt know how much Nile is important to them, they used the Nile every day in an indirect way, but they dont think that all this from the Nile, so when use turn on your TV or your laptop you have to know that this is from the Nile. So what do you think, The Nile is important or not?

Thursday, September 19, 2019

Differential Reinforcement Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Differential Reinforcement is defined to occur when behavior is reinforced by being either rewarded or punished while interacting with others (Siegel, 2003). With this said, the theory was developed as a way of labeling both positive, as well as negative aspects of individual action. This idea of reinforcement is a branch of the infamous Differential Association theory presented by Edwin H. Sutherland in 1939. Another commonly used term for this theory of reinforcement is called differential conditioning (Siegel, 2003). As mentioned, the types of reinforcement are either positive or negative, and operate on the results of specific crimes or random acts. Rewarding behaviors plainly urges such action to be repeated, while punishment often deters those offenders from repeating their same mistakes. Parenting practices, social groups, schools, television, and the community are just a few of the examples that are linked to this theory. According to Ronald Akers (1966), each behavior a person commits is a learned behavior, meaning some type of outside force paved the way to this various knowledge. This theory goes hand in hand with the ideology that he argued in his studies, but focuses on the after effects (or results), rather than prevention or control. This theory does not help support the effectiveness of deterrence, but it does give us a little insight on why people decide to engage in criminal activity. Perhaps the most influential group in shaping someone’s behavior is their peer group. Take for example, gang activity. Street gangs, though usually found in highly urbanized areas, still exist and even thrive throughout most of the United States. It is the safety, security, and power that effects these members with faulty, risky and distant thinking, which usually ends up in some type of negative reinforcement. Guilt is often by association, as well as socialization. Purely, this relationship dominates the theory of crime as a learned b ehavior. No one is born with the general knowledge of how to break the law or to simply be criminal by nature, but through life experiences and perceptions of the events that surround them, the criminal activity is learned. Use the professional art of safe (or vault) cracking, for example. To perform such a trick, one must be taught how to do it. Such information is never provided at birth, or thr... ... strategies to govern the influences these gangs have on crime and society.   Ã‚  Ã‚  Ã‚  Ã‚  Between gangs, youth and WWC/CV (white collar crime/corporate violence), criminologists have their hands full with analyzing the behavior of individuals. When punishments outweigh the benefit of criminal activity, most crimes are never actually committed. But if the threat of punishment is too weak, or ineffective then proper action is usually avoided and a crime gets committed. Criminologists search for a way to make connections by associating these theories with new cases reported each year. One problem is the discretion of police and the lack of crimes actually reported to police. Regardless, it is very easy to see the truth behind these concepts. For example, thieves that are safecrackers must have been taught to be able to do that trade. However, with the available data and records criminologists do have, there is tons of drawn out information supporting this theory of DR. Without doubt, differential reinforcement is a two-way street with human activity. One will always affect the other and it is up to the individual to reach for the positive, instead of the negative.

Wednesday, September 18, 2019

Paul Monettes Love Alone :: Poetry Poem Poet Essays

Paul Monette's Love Alone Loss. Grief. Mourning. Anger. Disbelief. Emotions are in abundance when a loved one passes away. People need to find a way to cope with the situations and often need to express themselves by writing their feelings down in order to get them out. This is exactly what Paul Monette does in his book of poetry title â€Å"Love Alone† in remembrance of his companion Rog. Through writing his poetry Monette describes his emotions and the events that occurred during Rog’s battle with AIDS. By Monette’s transitioning through different emotions, the reader begins to understand the pain the author is dealt. Touching upon Kubler-Ross’ five stages of death including denial, anger, bargaining, depression and acceptance, Monette transitions to Rog’s decline in health. Using different fonts and no punctuation, the lines are interpreted by the reader using instincts to know when to begin and end a sentence. Evident in the poems â€Å"The Very Sameà ¢â‚¬ , â€Å"The Half-life†, and â€Å"Current Status†, Monette gives a description of loss that makes the reader tingle. The poem â€Å"The Very Same† was written at Rog’s funeral. Family and friends of Paul try to get him to move on but Monette, being insulted to think that he can move on so quickly, does not adhere to the advice. Monette felt a special connection with Rog and felt as if a part of him died when Rog died He felt as if he lost his other half. To express the intonation in which the reader should interpret the poem different styles of font express the emotions and give the tone of Monette’s voice. â€Å"BUT THIS IS MY PAGE IT CANNOT BE TURNED†(Monette 20). Written in all capital letters the reader interprets this as an exclamatory remark. The italics on â€Å"is† emphasizes that word should be stressed. Monette is very angry at this point that everyone is telling him to move on, to â€Å"turn the page.† But he feels as if there is no page to turn to. He and Rog were one soul in two bodies. How can someone live with half a s oul. The use of italics is interpreted as a softened way of speaking.

Tuesday, September 17, 2019

Anne Hutchinson :: essays research papers fc

Anne Hutchinson challenged the traditional role of women in the Puritan society through her opposing religious beliefs. Anne Hutchinson was most likely not the first woman to have her own thoughts. She was simply the first to act on them. Anne Hutchinson was born on or about July17, 1591 in Alford, Licolnshire, England. She was the daughter of Reverend Francis Marbury. Rev. Marbury spoke out that many of the ordained ministers in the Church of England were unfit to guide people's souls. For this act of defiance, he was put in jail for one year. Anne read many of her father's books on theology and religion. Much of Anne's independence and willingness to speak out was due to her father's example. Anne admired her father for his defiance of traditional church principles. Then in 1612 she married William Hutchinson. Together they had 15 children. In 1634 she and her husband moved to Boston. Here Anne began holding informal church meetings in her home discussing the pastor's services and also preaching her beliefs to her followers. Threatened by meetings she held in her Boston home, the clergy charged Hutchinson with hersey. An outspoken female in a male hierarchy, Hutchinson had little hope that many would speak in her defense, and she was being tried by the General Court. In 1636 she was charged with hersey and banished from Massachusetts Bay Colony. Several years later when she moved to New York she was killed in an Indian attack. Anne challenged the Puritan clergy. She believed that: "1.One can feel one's salvation and is filled with the spirit of God after conversion. 2.One needn't be learned in the Bible or in the Puritan writers in order to be saved. 3.The ministers are all under the covenant of works, except John Cotton, who is under the covenant of grace.4. Inner light is the guarantee of salvation.5. All responsibility for salvation is placed on Christ. 6.Every person has the ear of God if only he or she would ask for it, and listen to the answer. 7. Indian slavery is wrong - people of all skin colors are of one blood. 8.Sunday shouldn't be set aside as the Lord's Day because every day is the Lord's day. 9.Christians will have new bodies when they get to heaven.10.Predestination is unfounded.11.Prayers should not be memorized, but inspired by love for God, waiting on Him.12.Holy Spirit dwells within each Christian like a personal union.

Monday, September 16, 2019

Benefits of Higher Education

The number of college graduates has recently been on the increase. Due to the increase of college graduates, there is a lot of competition in hunting for a Job. Many companies have been cutting back on hiring due to the slow down in the economy. When I think about what it takes to get a well-paying Job these days, one must be very knowledgeable about many different topics. This means companies are looking for people who can hit the ground running when they hire them.In addition to one's knowledge they possess, a college diploma is very important while Job hunting. According to the essay, â€Å"Are they really ready to work†, mfoung people need a ange of skills, both basic academic skills as well as the ability to apply these skills and knowledge in the workplace. At the high school level, well over one-half of new entrants are deficiently prepared in the most important skills – Oral and Written Communications, Professionalism/Work Ethic, and Critical Thinking/Problem So lving â€Å"(Casner-Lotto, and Barrington, 2006, p. 51). Generally, there is a limit to what students can learn until they graduate from high school. The time spent in high school is not enough time to gain sufficient knowledge or skill to get a well paying Job. Additionally, high school is place where one learns a little about a lot of different things, receiving a general education. On the other hand, even if students have a college diploma, they still lack some skills, such as writing in English, written communications, and leadership, but they are better prepared than high school graduates.Especially, at the college level, students can concentrate on areas that they think they would want to work in the future, so they can get specialized knowledge and technology. Why do we need adequate skills? The essay â€Å"Work and Workers in the Twenty- First Century' stated that â€Å"Automation will continue to displace low-skilled or unskilled workers in America's manufacturing firms and offices† (Judy, and Amico, 1997, p. 234). In the twenty-first century, there is increased use of computers, robots, and automation in the workplace.This mechanization certainly has brought production costs down, but has lead to fewer unskilled Jobs available in America. The lost of these unskilled Jobs makes it more competitive for the unskilled labors, with not all unskilled labors able to find adequate paying Jobs. Therefore, the companies now require us to have brains. In addition, the physical labors are moving to second and third world countries, in order to build the groundwork for these developing economies.Studying at a college or university in the US these days, could cost tens of thousands of dollars annually including the student's room and board cost. So after a 4 years of thousand dollars. These students must start paying their loans back shortly after they graduate. With employers not hiring and very limited Jobs available, these graduates have a difficult ti me findings Jobs paying the salaries required to pay their loans. Now, if tudents live with their parents, they do not have to pay for room, and board, but only tuition and material fees.Although the students college education is cost them less due to the fact that they did not have to pay for room and board, the cost of the education is still a big burden on most families. However, according to the essay â€Å"The Private Benefits of Higher Education†, there is a big difference between salaries for high school graduates and college graduates. â€Å"Among wage and salary workers between the age 25 and 34, median annual earnings were 58% higher for men who completed at least a achelor's degree than for men who completed only high school ($42,341 vs. 26,842), but 92% higher for women who earned at least a bachelor's degree than for women who earned only a high school diploma ($32,145 vs. $16,770; Perna, 2013, p. 451). † As stated above, men who received at least bachelor 's degree are able to earn more than one and half times more than the median high school graduate. Now as for woman, the numbers are even more pronounced than for the men with a women who earns a Bachelor earns about doubled than that of the median women with only a high school diploma.Research shows that parents with low income and no academic qualifications normally do not have a lot of information about how to get financial aid for their children. Job hunting is a highly competitive in the twenty first century. Moreover, mechanization and globalization narrow the workplace in the US. Therefore, although students have to pay a lot of money to go to a college or university, they still pursue college education. This is due to that higher education will be useful in order to find well-paying Job. In the next five years, college graduates will continue to increase more and more.

‘Dr Jekyll and Mr Hyde’ is an examination of the duality of human nature Essay

Discuss the duality expressed not only in Dr Jekyll and Mr Hyde, but also in other characters. It is believed that there are two parts to a person; good and evil. In most people the good side is stronger and the evil side is repressed. In ‘Dr Jekyll and Mr Hyde’ the repression of Dr Jekyll’s evil side has made it become much stronger and eventually when the evil side is released it takes over and changes the balance of good and evil in Dr Jekyll. The evil side becomes dominant. In the Victorian era science was a very interesting topic as Charles Darwin had just come forth with his theory of evolution and more facts about the evolution of man were being found out. Charles Darwin claimed that humans, over many years of time, had descended from the apes; this shocked many people in Victorian times as they were very religious and strongly believed in God, and felt like any other theory than the one in the Bible was unbelievable. In the novel ‘Dr Jekyll and Mr Hyde’ the duality of human nature is shown as a split of good and evil. Robert Louis Stevenson shows that there are two sides to everyone; this is especially shown in Dr Jekyll. Dr Jekyll has a good side to him that his friends see, he is portrayed as a kind, sensible and well mannered man, but he also has a side of him that wants to break free and not have to be sensible and well mannered. The parts that Hyde is mentioned in the book are usually to do with crime or violence, and anyone who spoke of him felt that there was something strange and eerie about him. Our introduction to Hyde is him trampling a girl on the floor. â€Å"Mr Hyde broke out of all bounds, and clubbed him to the earth.† Hyde is described is compared to an Ape and other animals by many different people, it is almost as if when Jekyll transforms into Hyde he is evolving backwards, becoming more ape-like. Hyde is the personification of Jekyll’s evil side. â€Å"It wasn’t like a man; it was like some damned Juggernaut.† Whereas Dr Jekyll is described as: â€Å"A large, well-made, smooth-faced man of fifty, with something of a slyish cast perhaps, but every mark of capacity and kindness.† Our introduction to Jekyll is at a dinner party, where he is civilised, sociable and elegant. As Jekyll is such a good man it is strange that he would let a man like Hyde have a key to his house so he may come and go whenever he pleases. Why does Hyde only enter the house through the laboratory door? It is also extraordinary that Jekyll did not mention Hyde to any of his other friends. Mr Utterson and Dr Lanyon have been friends with Dr Jekyll for many years but they both do not appear to have their own key to his house. It is suspicious that Hyde goes into Jekyll’s house in the middle night at comes out with a cheque signed by Dr Jekyll. Is Hyde blackmailing Jekyll? In Victorian times it is highly unlikely that anyone would have guessed that Dr Jekyll and Mr Hyde were the same man. This is because they have completely different characteristics and qualities; Hyde is short, whereas Jekyll is tall. But to the modern reader it is in some cases obvious that they are the same man; Hyde and Jekyll are never around at the same time. Other characters in the book who have met Mr Hyde describe him as â€Å"wicked looking† and having â€Å"an impression of deformity without any nameable malformation†. Mr Hyde appears to have some kind strange of aura about him; that makes other people around him nervous and scared. â€Å"He was perfectly cool and made no resistance, but he gave me one look, so ugly that it brought out the sweat on me like running.† Dr Jekyll, however, seems very sociable and pleasant to look at. But the reader knows that Dr Jekyll has a terrible secret. A secret that is so awful, it cause Dr Lanyon to break their friendship and eventually resulted in Dr Lanyon’s death. â€Å"I am quite done with that person; and I beg that you will spare me any allusion to one whom I regard as dead.† In the novel, before the revelation, Jekyll allows Hyde to become increasingly stronger. Jekyll finds that he cannot control the transformations, and they happen without him taking any of his potions. â€Å"I was slowly losing hold of my original and better self, and becoming slowly incorporated with my second and worse.† Not being able control the transformations means that Dr Jekyll is unable to see anyone, and when Mr Utterson and Mr Enfield see Dr Jekyll at his window, Jekyll begins to transform and has to slam the window shut before the other men see. But Mr Enfield and Mr Utterson did catch a momentary look of what was happening on the other side of the window. â€Å"They saw it but for a glimpse, for the window was instantly thrust down; but that glimpse had been sufficient, and they turned and left the court without a word.† Mr Utterson is a curious character in the novel. His friendship with Mr Enfield is particularly strange. â€Å"It was reported by those who encountered them in their Sunday walks, that they said nothing, looked singularly dull, and would hail with obvious relief the appearance of a friend.† It seems rather odd that the two men would go out every week, but do not seem to like each other. Mr Utterson must have some secrets and strange history that is not mentioned in the novel. â€Å"And though he enjoyed the theatre, he had not crossed the doors of one for twenty years.† Mr Utterson seems to keep himself to himself. He does not talk about his feelings and thoughts or his past, and to Mr Enfield he hardly talks at all. Yet when Mr Utterson has a drink at a dinner party â€Å"something eminently human beaconed from his eye†, this may be some part of him that wants to be expressed and let loose and he is just managing to repress it. After the revelation Dr Jekyll claims that â€Å"man is not truly one, but truly two.† He thinks that every soul contains two parts; good and evil. But one is always dominant. In the case of Dr Jekyll it appeared that the good side was the dominant side but after the transformations it was realised that really the evil side was dominant, and had somehow become stronger than the good side by being repressed for all those years. The novel ‘Dr Jekyll and Mr Hyde’ shows a lot of different sides of the duality of human nature; good and evil, right and wrong. These differences are shown in many of the characters in the novel. The book emphasises the goodness of Dr Jekyll and evilness of Mr Hyde, however is also points to Mr Utterson and Dr Lanyon who both display moments when they too have unstable characters.

Sunday, September 15, 2019

Choose a Favorite Food, and Write a How-to Essay Explaining

In this project I learn that Alfredo sauce can be used for a verity of recipes and meals. Alfredo sauce can be used in pasta, chicken, and maybe you can mix some vinegar into Alfredo and make a dressing out of it for salads. I also learned how to cook pasta with Alfredo and chicken and make my own things with Alfredo. I definitely can say that I can cook with Alfredo. You know if you think of it cooking with Alfredo is not that hard to make. You can cook some chicken and put Alfredo on it. You can boil pasta and put some Alfredo on it. Also you can make a pizza or enchiladas and put some Alfredo on it.Has you can see Alfredo can be has a dressing for a whole much of things. In this project I also had to make myself a resume. That was the first time I made myself one and I did it by myself it wasn’t made. So I can make me a resume anytime for future needs. Making my resume meant I had to know all of my skills and objective and things like that. For me that was really good to kn ow how to do it at my age. So I can do it in the future when a job I want to do wants a resume. In the first part of the project we had to actually cook our chosen recipes.That was some experiment for me because I got the chance to cook something for my family instead of eggs and pancakes or something like that. So that was really fun for me. In the second part we just had to pick random recipes. When I was doing that I saw, like I said in the beginning, a lot of meals with Alfredo sauce in it. So that was something to know about, seeing a lot of recipes I didn’t even know Alfredo can be used for. Like one recipe it was like chicken wrap in with ham and cheese and Alfredo on top of it. That meal I had the chance of doing it and tasting it.SO when I decided to make it I thought it was weird. I never thought that could be thought of to make and the taste was really good that I still do it today sometimes when I cook for my family. Well the way I did it was good. I followed the directions but the taste might have been different then mine, but mine was still good and sometimes I add a little things to it and make it better. Well that recipe was good and one I never would of that Alfredo would be in it. This is probably the things I learned during the time I did the project.

Saturday, September 14, 2019

Marketing Management Case Analysis Essay

Marketing Management Case Analysis Subway ® Sandwich Shops Abstract Subway ® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. Premium1113 Words5 Pages Benefits of Strategic Management â€Å"Research has revealed that organisations that engage in strategic management generally out-perform those that do not† The connotation of the ancient Greek word â€Å"strategos†, in its various grammatical forms, implies meaning of skilful manoeuvouring leading to achieving a highly crucial position o Premium2985 Words12 Pages Strategic Management and Policy Case Study of Harley-Davidson Inc Strategic Management and Policy Case Study of Harley-Davidson, Inc. August 19, 2006 Introduction In 1903, a legendary motorcycle company was formed when William S. 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This case analysis will highlight the top three for each category and provide a rational for each factor. The SWOT analysis will serve as a tool for identifying alternative strategies for th Premium1863 Words8 Pages Strategic Management Chapter 1- Strategic management, creating competitive advantage Strategic management consists of the analysis, decisions and actions of an organisation in order to create and sustain competitive advantage. 2 main elements of strategy i.ongoing process of analysis, decisions and actions ii.t Premium2004 Words9 Pages Strategic Management Paper1 Contents Question 1Porter’s generic strategies Page 3 Question 2Components of a vision and mission statement Page 5 Question 3Alternative strategies Page 10 Question 4Value chain analysis, different functions of management Page 14 Question 5Value of resources, the resource b Premium4974 Words20 Pages Strategic Management Guajilote was founded in 1991 as an attempt to develop La Muralla National Park. Guajilote Cooperativo was given the right to develop naturally fallen mahogany trees in La Muralla’s buffer zone. People were allowed to live and work within this buffer zone. In 1998, Guajilote started facing major Premium2152 Words9 Pages How to Write a Case Analysis *Once you’ve completed this worksheet, the information from it needs to be condensed into about a 2-page summary for the written case analyses. 1.What is the company’s mission? Is it a good mission statement? 2.What is the essential company background information? 3.What environmental forces a Premium1008 Words5 Pages Strategic Management and Planning Strategic Planning and Management Development Throughout the business industry the people who are most associated with the business process has found strategic planning and management development â€Å"requires constant shifting back and forth between long-run and short-run thinking† (Dess and Miller, Premium3174 Words13 Pages Strategic Management and Business Policy Read â€Å"The Wallace Group,†Case 2 in your text (pages2-1 through 2-10, Appendix 15a) After review, write a 2 to 3 page response to the following question: 1.What is the most important problem facing the Wallace Group? 2.What recommendation(s) would you make to Mr. Wallace, and in what order of prior Premium1342 Words6 Pages

Friday, September 13, 2019

Mormon Church Essay Example | Topics and Well Written Essays - 1250 words

Mormon Church - Essay Example In the 1800’s a man named Joseph Smith was told to dig up these records and to translate them. That is where the Book of Mormon comes from. The Mormon Church is becoming a powerful church all over the world. They actively try to get people to visit their church and to join. There are missionaries all over the world doing this right now. Mitt Romney is trying to get elected as the President of the United States. This has raised interest in the Mormon Church because Mitt Romney is a Mormon. Attending two services of the Mormon Church seemed like the best way to learn about this culture and to understand how Mormons think and view the world. Setting Both of my meetings were held on a Sunday morning. The meetings were actually arranged into a three-hour block of time. The first meeting is referred to as Sacrament Meeting, the second hour is devoted to Sunday School, and the third meeting for men is called Priesthood Meeting while women attend Relief Society. The Chapel was a large , spacious building that was clean and tidy. There was very little ornamentation in the chapel. Typical symbols of Christianity such as a crucifix or statues of Jesus were conspicuously absent from the sanctuary. The building had a very utilitarian feel to it. The sanctuary was no more ornate than the simple classrooms that lined the halls. There were nicely framed paintings on the walls. I was unfamiliar with most of the themes and There was a children’s area and a space referred to as the Cultural Hall that included a basketball court and a stage. The meetings began at 9:00 AM and ended at 12:00 PM. There was a 5-10 minute break that appeared to exist mainly for socializing between each class period. Everything about the setting suggested order and efficiency, from the way the building was constructed and designed, to the way the various meetings were conducted. Participants The people in the congregation were mainly Caucasians. There were a few individuals that appeared to be of Latino descent and only one African American. There were approximately 220 participants in the Sacrament Meeting portion of the worship service. The group that seemed to most dominate the demographics of the congregation was families with children. There were many families with at least three small children and several that appeared to have more than five. Families appeared to sit together for most of the Sacrament Meeting time. There were some elderly women, but only one elderly man was in the congregation. Ethnically and demographically, the congregation was very homogenous. Sacrament Meeting The first meeting of the block each week is Sacrament Meeting. This is the most sacred service for Mormons because they pass bread and water to remember that Jesus died for their sins by giving his body and his blood. The blood is represented by water. The body is represented by bread. The meeting begins with a greeting by a man with the title of Bishop. He is the local leader of the c ongregation. He started the meeting by announcing changes in the Ward staffing assignments. A Ward is a geographic references to the area assigned to a particular congregation. In the Mormon Church, you are encouraged to attend the Ward that your town or community has been assigned to. Church staffing is all voluntary. The Bishop, the teachers and other participants receive no money for their time and efforts so there is no paid clergy in the Mormon Church. The Bishop

Thursday, September 12, 2019

CNN and MTV Essay Example | Topics and Well Written Essays - 750 words

CNN and MTV - Essay Example Today, MTV has networks in the US, Europe, Asia and South America, and a whole catalogue of non-music programmes. World leaders including Bill Clinton and Tony Blair have used its influence and to communicate to younger, impressionable voters. It also brought about fashion coverage, along with the cheeky cartoon Beavis and Butthead, and "stunt" series Jackass. However, the influence of MTV has not always been positive. It has had to endure criticism over the years. When it started, MTV promoted music the right way, with a host of talented performers in its programs. Over time, they realized that there were other avenues to get the revenue. Sex and violence slowly entered the MTV scene, and it was a vehicle to unprecedented success. Talent was overlooked for better video productions and raunchy video was the order of the day. While the influence of MTV on culture, especially the youth, has had its positives, the negatives are getting far too alarming to be dismissed lightly. It can be safely said that no news channel has quite captured the public imagination the way CNN has. BBC may claim to be a worthy adversary, but for sheer viewership and coverage CNN has no equal. Since the advent of cable television the media has experienced a never-seen-before boom. Cable News Network or CNN has been at the heart of it. The Gulf War in 1990 was probably its high point. The coverage was at an incredibly broad level, with reporters and correspondents risking life and limb and reporting form the middle of the war. Its reputation as a news broadcaster soared subsequently.Today, CNN is the top source of news for countries worldwide. It has a responsibility that critics claim it has not always carried out. Many say that the stories are told from a prejudiced western view.Notwithstanding the criticism, CNN has influenced the world more positively than otherwise. It has brought into the forefront the kind of coverage that was hitherto considered impossible. Its programs carry high intellectual content and many of its broadcasters are household names in media and entertainment, like Larry king and Christiane Amanpour.Hollywood movies are globally successful because they are simply popular. Films made in Hollywood can be absolute trash junk; yet, they can also be terrific. While the latter obviously sells, the trash sells too - because they are so wonderfully promoted. While Hollywood movies may be pornographic or needlessly violent, it is the same with other cinema industries too.One reason for Hollywood's success is that their movies actually tend to promote liberal values of worldwide significance, like women's rights, the ills of tyranny, the worth of each human life, and the stories of individual success through sheer hard work. Hollywood cannot be regarded as typically American. As a matter of fact its richness in creative resources has rendered it an international centre for entertainment production. Many of its most flourishing producers, directors and actors have in fact been outsiders, coming to America because they wanted the international audience which Hollywood could offer. Nowadays, with acclaimed directors from a diversity of non-English language film cultures bring new outlook to Hollywood while at the same time producing super-hit movies.Perhaps, the major reason for the success of Hollywood in other countries is the wonderful mar keting

Wednesday, September 11, 2019

534 chapter 6,7 Essay Example | Topics and Well Written Essays - 500 words

534 chapter 6,7 - Essay Example Digital technology is vital in class because it makes learning in class quite simple and fast. Three web resources that are essential in learning include amazon, Google scholar and online tutorials. Amazon is a vital web resource because students can use it to buy books that they may need to get more info about a particular topic in class. Google scholar is a globally recognized company that ensures that students can access scholarly articles online. With Google scholar, students can do research about a certain topic or search for information that can enable them do research on a particular subject. There are also a number of online tutorials for learning how to use a particular software, how to design websites, and educational toys. These online tutorials offer the students access to information that can enable them learn new things such as designing websites, using software and acquiring new skills. Social networking issues are important in class because they help students and teachers connect with each other. When students and teachers are able to connect with one another, it means that they can communicate effectively and students will be able to tell their teachers whether or not they understand a point in class. Social-ethical issues in class include effective communication, reading, discussion and writing about the subject in class. The social-ethical issues are important because they ensure that the students clearly understand what the teacher is teaching. Distance learning is recommended for elementary, middle and secondary level because it cuts off the monotony of learning in class. Some students in such levels maybe busy working or doing other causes. Distance learning becomes effective for such students because they no longer have to move to a particular location to attend the classes. Technology has also enabled the ease of distance learning because people can

Tuesday, September 10, 2019

White collar crime #6 Essay Example | Topics and Well Written Essays - 250 words

White collar crime #6 - Essay Example fically speaking, it includes â€Å"fraud, bankruptcy fraud, bribery, insider trading, embezzlement, computer crime, medical crime, public corruption, identity theft, environmental crime, pension fund crime, RICO crimes, consumer fraud, occupational crime, securities fraud, financial fraud, and forgery† (Karri & Associates). The concept nowadays is often related to the socio-economic status of an individual involved in the crime. A white collar crime, performed either through computer or through paper, is often committed by people belonging to the middle class or the upper class because people get influenced by their origins. Also, since they belong to high social status, the crime may go undetected. The only thing that distinguishes the white collar crime from a low class crime is that it is implemented in a different way and at a different level. Thus, white collar criminals are only administratively different from lower class criminals. However, , Sutherland’s theory best described the white collar crime because it brought upper class and lower class criminals on same

Monday, September 9, 2019

Senior Project - Team Video Analysis Report Essay

Senior Project - Team Video Analysis Report - Essay Example 3. Order systems are not integrated which is slowing the process of shipping. As Warren and Jack discuss the current systems, it is clear that the process is extending the wait time to an untenable period of time for both the economic efficiency of the company and in the wait time for the consumer. 4. The system as they process orders is being stalled at the book storage area. 5. The meeting that was used to convince Elizabeth was not successfully presented. Elizabeth’s concerns about finances were only addressed in a cursory way, thus she comes out of the meeting with low confidence about how it will be received by the board. 6. While the new integration process has potential, the project calls for the use of some of the existing employees in the IT department, but there is no discussion as to how their current duties will be handled while they are on the new project. This is likely to incur extra costs on the backend. Week 3 Problem 1 The problem that Debbie has noted in the post-purchase system where customer service is concerned is an example of the problems that the company has with a lack of integrated systems in which the entire process of purchasing has been considered. The specific issues that have emerged with post consumer relations are quite easily fixed for the initial problems by first creating a more consumer friendly directory for contacting the company on the website and then by second making the menus for the telephone system more user friendly and less time consuming. Because of the time spent handling the complaints about the system, the efficiency of post-consumer purchase is hampered. Thus, in making these two simple changes, the most important aspect of the purchase process is saved – that which gives the consumer a good experience and encourages them to repeat their business. Problem 2 The organization is failing to meet expectations where the management of knowledge is concerned. Because the information is given out in dos es to those involved in projects, it is clear that decisions are being made without full exploration of the problems that are likely to arise. Elizabeth seems to be the last to know and isn’t given a full picture of what is required rather than at the head of the enterprise. In the process of deciding how to increase productivity, she is listening to only one idea that has a high price tag without considering alternatives, thus she does not have a wide knowledge of the possible solutions. She needs to insist on options so that she approaches the problem with a wider level of information, which is then shared with all who would be involved. Problem 3 The system is not being run at the efficiency that it could be run, but the proposed project to increase the efficiency is both costly and will consume a great deal of man hours. It is clear that alternatives need to be explored. Alternatives need to be explored by Warren so that he is sure that Jack’s proposal is the best possible solution, both financially and towards the increased efficiency. Problem 4 The focus, just as it is in Jack’s plan, is to increase the efficiency at the book storage area. This area requires people power rather than automation which is decreasing time efficiency. However, Jack’s plan automates this area and will change the labor needs. The costs of the labor in balance with the costs of the new system should be weighed, thus challenging the need to lose employees and whether or not

Sunday, September 8, 2019

UK renewable resources and policy Essay Example | Topics and Well Written Essays - 750 words

UK renewable resources and policy - Essay Example It accelerates the distribution of onshore wind with the magnificent projects in Europe under the construction in Scotland and Wales. Renewable energy emanates from the solar energy especially the sun or other sources. Renewable resources in developed countries subsidize the cost of electricity because if well stored they can be used for an extended period, cheaply. Leading producers of renewable energy, the production of renewable energy in the UK occurs in several ways. Fundamentally, several schemes provide the financial support for renewable. The main reason is that renewable technologies are more expensive to build than conventional ones. Wind power in the UK is strategically located, with some of the favorable conditions such as the existence of high-speed winds. The country has strategic wind farms where UK sources its energy and anticipates expansion in the future. Biomass is from any living thing as well as from materials such as biodegradable waste, food waste, and animal manure. Biomass creates the anaerobic digestion process making a biogas used as electricity and heat generation. It is combustible, therefore, supports thermal power, and heat generation, and can be refined to become methane and injected into the gas grid (Dauncey, 2009). Wind energy is the most harnessed source of power promoted to reduce greenhouse gas emissions. Wind energy contributes significantly to the UK’s energy supplement, with an output of 15.5 TWH in 2011, equal to annual electricity demand of 4.7 million homes. The wind turbines are traditionally located onshore while installed offshore. The wind installation varies from large commercial wind farms to smaller developments. It is more convenient to generate power for household or community. A single 2.5MW wind turbine produces enough electricity to meet the requirements of most individual (Garche 2014, p. 138). The hydroelectric power

Saturday, September 7, 2019

GOVT 480 DB7 Essay Example | Topics and Well Written Essays - 250 words

GOVT 480 DB7 - Essay Example nd especially those pertaining to terrorism started and even fusion centers were set up by the Department of Homeland Security to ensure this is taken with the seriousness it deserves. The purpose of the local law enforcers is to report to the state and fusion offices suspicious cases of terrorism activities or other national intelligence from the local level and then work together from there (Cordner and Scarborough, 2010). Not all information on the progress and the step by step measures to be taken should be shared with the local law enforcers by the state. This is so because there are some of the local enforcers who are supporters and followers of the terrorists and act as their moles hence providing them with important security and intelligence information and if this happens to be the case then it may jeopardize the intelligence and action to terminate the terrorism activities. In this regards therefore, national intelligence information provided to the local enforcers should be limited to the basics and not specifics in as much as their help is appreciated. Cordner, G. and Scarborough, K. (January, 2010). â€Å"Information Sharing: Exploring the Intersection of Policing with National and Military Intelligence.† Journal of the Naval Postgraduate School Center for Homeland Defense and Security, vol. VI (1). Retrieved from:

Friday, September 6, 2019

Modern public life Essay Example for Free

Modern public life Essay Modern Public life could not exist or function properly without the Media In this essay I will be discussing the above statement and arguing that without Media, modern public life could not exist. I will first explain some key terms to help in the argument including explaining the meaning of the term Public Life. According to the Collins Dictionary The Public is people in general or the people of a particular place. Public is used to talk about the feelings and behaviours of people in general. If someone is a public figure or is in public life, they are well known. Public is used to talk about things being said or done so that everyone can hear them or see them. What is meant by the term Public Life is a space where a body of people can come together to discuss issues relating to their group. These groups can be very small like a book club or large like the United Nations and they can discuss anything from the latest Bryce Courtney novel to world peace. Geoffrey Craig in his book The Media Politics and Public Life explains the concept of public life as: .. A body of people within a society and a domain within which debate about that society occurs The public is also a subject, and people come together as a public in modern times when they engage in readings of the events, the stories and the debates that circulate in the society. (2002. P49) Public life occurs where private issues are brought to the attention of the general public through the use of the media. Without out the media it would be private life, not public life. Media, as defined by the Collins dictionary is the plural of medium which is a means of communicating or teaching something. When we talk about the media we do not just use traditional forms of media like newspapers, television and radio but we also use other forms of media like movies, the internet, transnationals companies and communication technologies. All of these forms of media are sites where the meanings of public life are played out, debated and evaluated. Our everyday lives could not function properly without the media. Media is a drug that we cannot live in a democratic society without. We listen to the radio on the way to work to hear the traffic reports and to know where the multi-novas are hidden. When election time comes, we cant invite John Howard round for dinner to discuss his policies so we rely on the media to show us them through television radio and newspapers. When a cyclone is coming our way, how do we know to lock up the house or leave town? The media inform us. Even the very early smoke signals were a form of media, a form of communication. It is important to stress here that there is no way that public life could function without the use of the media as the understandings of our society, the norms and values of the world in which we live are the products of living in a mediated world. We as a public only ever see the representations of a breaking story through the television or in the paper. We rely on the media to tell us breaking stories that are happening around the world because of our geographical locations. John Hartley (1992 P1) has noted: while [the public domain and the public] dont exist as spaces and assemblies, the public realm and the public are still to be found, large as life in the media. Television, popular newspapers, magazines and photography, the popular media of the modern period, are the public domain, the place where and the means by which the public is crated and has its being. In talking about public life we must clarify the notion of having a public sphere. By public sphere we mean any activities that occur in the public eye or that is brought to the attention of the public through the media. Habermas argues that the original public spheres originated with the early Bourgeois movement in the tea houses, libraries and reading societies in England. It was here where people gathered to discuss issues concerning their lives and the society in which they lived. What made this a public sphere was that the people were all gathered in one place discussing issues that were relevant to them. Although this was regarded as one of the original democracies that were a voice for the people, Habermas also understood that the early tea house publics were not totally representative of the communities for which they were fighting for. In the early days women were not included in the tea house discussions, also, only a certain class of people were allowed to enter the tea houses and those that could not read would not need to go to reading houses or libraries. Of course those that could not travel to these public events had no said either. This limited the voice of the people to only those that were upper-class, well educated men that could travel. This was not representative of the wider communities. The next stage in the evolution of public life was when the printing presses made literature available to the mass public. This literature was free from state control and was the newest site for public life to be played out on. Of course if you were illiterate the medium was useless but for those that could read and had access to the literature a new public was formed. The reading public was not tied by geographical restrictions. The development of film was again a new medium that with it brought a new public. By now we have to understand that there are a huge amount of publics that all have their own issues to debate. A person can be part of a number of publics at one time. She may be a single mother, working at the supermarket, she is part of the conservative party, is a part of a sci-fi reading club, she buys Thai cooking books, buys red wine and goers to wineries, is part of a mothers group at day care, has a network of other single friends on the internet and is part of a union at work. All of these publics want very specific things and all lobby for different things, the private issues become public when they are played out through the different types of media. Without the media the issues would not be brought into the public spotlight and would likely not be resolved. It is essential to point out that modern public life is played out through our media consumption and not through our everyday experiences. We collectively watched the September 11 attacks through our televisions, listened to the disaster unfold on our radios and read about and saw the pictures of the devastation in newspapers. Without these sites we would not have experienced it at all. This highlights the fact that we rely on the media to get information that would not readily be available to us. Peter Dahlgren argues that the public sphere is not just a marketplace for ideas or an information exchange depot but also a major societal mechanism for the production and circulation of culture. This idea of the media framing culture is very important because it gives the media great power to give meaning to our identities. Culture, which consist of ideas, customs, norms, values and attitudes are shared by the people of a particular country. Campaigns that promote a type of culture are often produced by government and portrayed through various media outlets. Popular campaigns that frame our culture are the domestic violence ad Australia says NO to domestic violence and the drink driving campaign, that enforce that fact that those things are going against our culture and that that type of behaviours is not accepted. These campaigns are dependant on the media getting the message out there. The main media technologies that are responsible for the communication of public news are television, radio and print and these all function as journalism. These are seen as the most trustworthy sources of information as they are governed by laws that protect privacy, defamation and the use of misleading information. Journalisms main role is to seek the truth and tell the masses. Although these forms of media are self regulated (to be free of outside influence) their guidelines that journalists have to abide by are strict to keep the freedom to self regulate. Television is the most powerful mass medium and is an absolute must in every household. In my house alone there are four televisions and there are only 2 people living there. A productivity commission report found that Australias spend over 20 hours per week or 36% of their leisure time watching television(Productivity Commission 200, P62). The ability to actually see an event or person and hear them speak makes television the most trustworthy of the media outlets. Politicians often measure the success of a campaign on the presentation of their image/policy/media events. Although television has taken over from the print media as the most popular type of news media, many argue that the print media are the most influential mass medium for political debate. Agenda setting for the day is mostly done by the quality morning newspapers. Newspapers are often more detailed in their dissemination of public life because they are not restricted by the time factor that is TV. Radio is the secret weapon in the fight for a public life. The radio doesnt have the ability to show the audience an event or doesnt even give them a chance to read about an issue but it is the most pervasive forms of media as it can be listened to whilst driving or doing the housework. Politicians often use talkback radio as a direct link to the public. It is often the closet the general public will get to speaking with high profile players. Because the media is the chief agency to communicate public life and the world that we know is based on the representations of the media, there is much scrutiny placed on the authenticity of the stories that are shown to us. In Australia there are laws that ensure that one source does not have monopoly over the content of our media, Australias former prime minister Paul Keating put it best when he said that the cross ownership laws meant you could be a prince of print or a queen of screen but not both. This means that one person will not be in control of all of the media of our country and so a true representation of societys issues would be presented by the media. Again without the media, Australia would not be able to be a democratic society and have a public life. Through many different sites issues and events are played out and become open to the scrutiny of the general public. These different issues and events create discussion between the people that read or hear about them and this is what is meant by a public life. People that are hundreds of miles away from each other can be discussing the same issues without even having to talk to one another. These systems of communication enable us to live in a democratic society, a society where we can chose who leads us in government and we can discuss issues relating to our society. This would not happen if wasnt for the role of the media. Without the media to portray issues and events we would never hear about a sale on in the city or about governmental policy that is set to affect us all. Public life as we know it would not be able to function properly without the media. References Craig, Geoffrey. Chapter 1, 2 and 3. The Media, Politics and Public Life. Victoria: Allen and Unwin, 2004. Cunningham, Stuart and Graeme Turner. The Media and Communications in Australia. St Leonards, Sydney: Allen and Unwin, 2002. Dahlgren, Peter. Television and the Public Sphere: Citizenship, Democracy and the Media. London: Sage, 1995 Grossberg, Lawrence, Ellen Wartella and D. Charles Whitney. The Media and the Public. Media Making: Mass Media in a Popular Culture. Thousand Oaks, CA:Sage, 1998. 357-374 Habermas, Jurgen. The Structural Transformation of the Public Sphere: An Inquiry into the Category of Bourgeois Society. Trans, T. Burger. Cambridge: Polity, 1992. Scannell, Paddy. Public service broadcasting and modern public life Media, Culture and Society. 11(1989):135-166. Thompson, John. The Media and the Development of the Modern Societies The Media and Modernity. Cambridge: Polity Press, 1995. 44-69 Wark, McKenzie. Celebrities, culture and cyberspace: the light on the hill in a post-modern world. Sydney: Pluto Press, 1999. 128-136 http://malagigi. cddc. vt. edu/pipermail/icernet/2004-January/002743. html http://www. zip. com. au/~athornto/thesis2. htm http://www. gseis. ucla. edu/faculty/kellner/kellner. html.