Sunday, January 19, 2020

Intergrated Marketing Plan for Home Run Inn Pizza

Executive Summary The America frozen pizza market is the largest in the world; the US pizza market represents 43% of the global market. The magnitude of this market therefore, increases the Americans spending on frozen and fresh pizza to about $39. 8 billion each year. It was further confirmed through the Tyson Foods’ presentation at the national pizza conference that 33% of Americans consume frozen pizza at least once in every two weeks.There is no doubt that the busy schedules and the increasing demands in the modern day American family life has contributed to the huge spending in the frozen pizza category. The understanding of the frozen pizza market by the competitors further increases the competitive obsession among the players in the market. These major brands are all spending a lot on promotional campaigns so as to stay at the top of the competition. The top ten names within the frozen pizza category are: Digiorno, Freschetta, Tony’s, Red Baron, Tombstone, Bagel Bites, Totino’s, California kitchen, Stouffer’s and Mystic Pizza.Despite its very rich history, good packaging approach and been the Chicago number one frozen pizza, Home Run Inn pizza has not fully succeeded in reaching out to its target audience the same way its competitors have, therefore, Home Run Inn Pizza does not make it to the top ten amongst its’ competitors within the frozen pizza category. Our aim in this paper is to provide a comprehensive communication plan for Home Run Inn pizza in other to address its current market situation and provide an alternative campaign plan that will advance the awareness and recognition of the brand, Home Run Inn Pizza among its target audience.Brand Background Home Run Inn Pizza is the Chicago number one frozen pizza. The brand was started in West Side Chicago Bar, in the late 1940’s-In the home of Vincent and Mary Grittani. Nick Perino joined his mother-in-law, Mary, to create the famous Home Run Inn pizza after he returned from the World War II and the task of taking care of his family became a prevailing issue. Mary Grittani on the other hand, was looking for a way to fill the vacuum created by the demise of her husband-Vincent Grittani.Having come together as a family driven by necessity, they developed the recipes for their pizza and began making pizza together in the Home Run Inn Kitchen tavern and served the pizza as a way of encouraging their customers to patronize their drink. As a result of the success achieved while their pizza was been served for â€Å"luring purpose†, they seized the opportunity to launch into full time pizza production. While the demand for their pizza was growing bigger in the 50s, Nick started the frozen pizza approach in other to meet the increasing demands from the local people and those who lived far away (www. homeruninnpizza. om/our-story). Home Run Inn has over eight pizzerias operating in Chicago land and sells frozen pizza in more than twenty states in the United States. These locations are strategically located to meet the increase in demands of the pizza market. The name- Home Run Inn†¦ Prior to the involvement of Nick Perrino, the name Home Run Inn has been in existence since 1923. The name came into being through an unexpected incident that happened while a baseball game was been played in the neighborhood. One of the balls that were thrown accidentally landed on the front window of Mary and Vincent Gritanni’s newly acquired Tavern, thereby hattered the window. This unexpected incident gave birth to the name popularly known today as â€Å"Home Run Inn. † Market Analysis As earlier mentioned, the frozen pizza industry is a multi-billion dollars worth industry and each competitor within this market is striving to stay on top so as to have the major share of the category among its target group. Despite the highly competitive nature of the frozen pizza market, Home Run Inn Pizza has 22. 4% of the marke t share with Digiorno pizza having the largest share of the category. In 2009, Home Run Inn sales through the conventional grocery store were reported to be $46. million. Home Run Inn may not be among the top 10 leading pizzas on the national level but the brand still maintain its number one position within its Chicago heritage. In other to further its market strength Home Run Inn will need to extend its market participation beyond Chicago land. Though, Home Run Inn sells pizza in other States like Denver, Colorado and plan to open more pizzerias to compete within the market. Logo/packaging Home Run In has a unique logo that makes it easily recognizable among its competitors. This uniqueness contributes positively to the brand recognition nd awareness of Home Run Inn pizza in the market place. In other to meet up with the competitive demands, Home Run Inn pizza comes in different packages and styles. The smaller size of the Home Run Inn is designed for the people on the-go, who will like to have pizza during work hours. Home Run Inn styles are part of its attributes. These are: Home Run Inn Classic cheese, Signature, and Ultra thin. Home Run Inn Classic Cheese- Classic Cheese Recipe was perfected in 1947, it’s all: * All natural, no preservative, 0g trans fat per serving Available sizes: * 6 inch (7. oz) microwaveable, 10 inch (18. 5 oz), 12 inch (27. oz), 2-pack (54 oz) Ingredients: Crust: wheat flour, water, corn oil, yeast, salt Mozzarella cheese: Pasteurized part-skim milk, cheese cultures, salt, enzymes Sauce: Tomato puree, water, oregano, salt, black pepper Home Run Inn Signature It’s: * All natural, No preservative, 0g trans fat per serving Available size: 12 inch (31 oz. ) Ingredients: Crust: Wheat flour, water, corn oil, yeast, salt Mozzarella cheese: Pasteurized part-skim milk, cheese cultures, salt, enzymes Sauce: Tomato puree, water, oregano, salt, black pepperSausage: Pork, salt, spices, flavoring, Mushrooms Home Run Inn Ultra Thin c rust Classic pizza dough, stretched out thin for a cracker-thin, crispy crust. It’s: All natural, No preservative, 0g Trans fat Available sizes: * 6 inch (4 oz) microwaveable and 12 inch (16. 5 oz. ) Consumer Insight Home Run Inn started as a family business with a rich background; consumers having this knowledge tell their stories in various ways regarding their past and present relationship with the brand. We understand that consumers annot have same relationship with our product on the same level, while some have positive experience with our brand and are willing to buy again some are on the negative side while commenting on their experience with the brand Home Run Inn Pizza. Since our objective here is to revive our brand, using research instrument such as focus group will further allow us to get the opinions of the consumers. The information acquired through the opinion of the focus group would be used toward rebranding and updating our brand in the market place. The com petitionHome Run Inn competes within the frozen pizza category. The competitors with the Home Run Inn include the direct and the indirect competitors, who are both present to share the market with Home Run Inn Pizza. The direct competitors or the primary competitors are those within the same frozen pizza category with Home Run Inn; these include the private label brands and those groups that sell pizza through delivery via ordering online or eat-in. While the indirect competitors are the restaurants who do not sell pizza but their foods can be an alternative consumption for the pizza consumers’ market.These competitors are group under the following: Brand-HRI| Competitors/category: Direct- frozen| Indirect-as alternatives | Category-frozen| Digiorno, Freschetta, Tony’s, Red Baron, Tomstone, Bagel Bites, Totino’s , California, Stouffer’s, Mystic Pizza, Sams Club, Take and Bake, Gino’s East, Palermo’s, Newman’s own and all private label pizza. | Subway, McDonalds, Kentucky fried Chicken, Chipotle, Bueno beef, Popeyes, Olive garden, PF Changs, Red lobster, Chinese buffets, Denny’s and all the local restaurants. | Unfrozen-DirectDominos, Pizza hut, Mystic Pizza, Papa Jones, Rosati’s, Giordano, Chicago pizza, Jimmy Jones and all the pizza delivery restaurants. | | The brand image of Home Run Inn The perception of the consumers toward Home Run Inn is that of a family person who is caring, welcoming and willing to offer immediate solution to the wants of its consumers. We hope to further build on this image in this campaign. The brand value of Home Run Inn The brand value of Home Run Inn lies in its rich history-The consumers still ttach so much to the traditional heritage of the brand which places the brand as the Chicago number one among its audience. Home Run Inn brand Personality Home Run Inn is caring. We hope to use this personality to appeal to our target audience in our campaign for Home run Inn. Home Run Inn brand voice Home Run Inn frozen pizza brand voice sounds affectionate and persuasive to its consumers. The voice recognizes the busy nature of everyday life and its calling persuasively and tenderly, that it can help to reduce that burden of cooking after a busy day. What makes Home Run Inn Different?According to the Chicago Tribune, Home Run Inn Pizza is noted for its very distinctive â€Å"crusty† pizza and making its own sausage for its pizza. Home Run Inn SWOT Analysis Strength| weakness| * It has a rich history * It’s number one frozen pizza brand in Chicago * It operates pizzerias where family can visit and buy pizza * It’s easy to prepare * It has potential for growth | * According to some consumers in Indiana it is very difficult to find Home Run Inn pizza to buy in Indiana. * Inadequate brand awareness * No major TV Ads * More focused on Chicago market|Opportunity| Threat| * The frozen pizza market is big therefore, Home Run Inn can take ad vantage of the market * Opportunity to benefit from the huge amount spent by the consumers yearly * Home Run Inn can come up with new product, this can increase their market share| * The tough competition from the direct and the indirect competitors is the major treat * The private labels whose products are cheaper pose serious threat to the existence of Home Run in the market * The local restaurants provide an alternative choice for consumers. | Communication objectiveOur communication objective for Home Run Inn pizza is to increase the brand awareness and recognition among the target audience. Marketing Objective While the marketing objective for Home Run Inn is to increase sales of the brand by generating trial among the would-be consumers. Through our gorilla marketing we would encourage our target group to taste our newly branded Home Run Inn. Home Run Inn Target Audience Home Run Inn key target audience is mum with kids from age 3-12. She has a busy schedule; she is concerned about feeding her family right within her daily routine.She is the decision maker at home when it comes to what the family eats and she loves her family to enjoy freshly baked, healthy and well prepared pizza within the comfort of her home. Therefore, she is considering healthy and none-time consuming pizza that will bring satisfaction to her family feeding experience. Home Run Inn brand position Home Run Inn is family oriented; therefore, our brand is strategically positioned among mums with kids who have busy lives and are concerned with the well-being of their family. Creative brief for Home Run Inn Pizza 1.What is the opportunity and/or Problem the advertising must address? Home Run Inn though is referred to as Chicago number one yet the brand is not well known among some pizza enthusiast as a result they don’t consider buying the brand. Even those who claimed to know the brand still don’t buy. They would rather buy brand like Digiorno because it has ongoing advert isement which easily brings the brand to memory when they see it on display in the stores. We want to address this problem of lack of awareness through our advertising and make our target market to be informed and aware of our brand. . What do we want people to do as a result of the advertisement? As a result of our advertisement we want consumers to consider Home Run Inn Pizza first when they think of buying frozen pizza. 3. Who are we talking to? Mums with kids between ages 3-12: We are talking to ups and doing mums with kids, who like to feed their family rights despite their busy schedules. They are health conscious; they love to eat good pizza with their family within the comfort of their homes. 4. What’s the key response that we want?We want our target audience to feel that Home Run Inn pizza is the right food for them because it is healthy. 5. What information/attributes might help produce this response? Information such as: our brand rich history and the availability of different styles that may meet the desired need of our target market. 6. What aspect of brand personality should the advertising express? The aspect of brand personality that the advertising should express should be the friendly, approachable and reliable aspect of our brand. 7. Are there media or budget consideration? Yes, there are media considerations.We hope to use social media marketing tools to engage our target market. We will embark on guerilla campaign and the traditional TV ads. Since, our target audience is mum with kids, we would use print media advertising campaign that will directly appeal to mum’s plight. Our print advertisement will use both the billboards and the magazines channel. 8. This could be helpful†¦ * The name Home Run Inn was given to the pizza through an accidental landing of base ball on the founder’s tavern * Home Run Inn was founded in Chicago * It’s a family owned business†¦Our CTB statement for Home Run Inn Convince mum with kids that Home Run Inn is the best pizza in the market because is healthy and easy to prepare. PR/Promotion for Home Run Inn Pizza Theme: when pizza matters†¦ PR: Home Run Inn will leverage partnership with the Boys scout of Chicago during its 3rd Annual â€Å"Scout Night with the Chicago Fire Soccer Club†. During the night out event, Home Run Inn will supply free pizza to the first 200 attendee of the event while every other attendee after the first 200 will have the opportunity of receiving Home Run Inn coupons. PROMOWe will have promotional slogan for Home Run Inn Pizza during the event†¦Because we care†¦ Our plan for the promotion is to encourage people to donate 10 cents for each box of Home Run Inn pizza they purchase; the proceed will be given towards providing support for the Chicago fire soccer club. We hope to achieve this plan by asking consumers to buy Home Run Inn Pizza four times and get the fifth one free, provided they show proof of pur chase. Spider Chart: xxx Magazine campaign Ad #1: xxx (Woman thinking) Whenever I think of Home†¦I think of you†¦Home Run Inn Pizza, feeding made easy†¦ Ad #2: xxx (Tired woman)No matter how tired I am†¦Home Run Inn has the magic†¦Home Run Inn†¦we feed right†¦ Direct/Internet marketing * Mailing- Home Run Inn coupons will be mailed out to the homes of those people we know buy our product. The inscription on our envelope will read†¦because we care†¦ We will also mail invitations to them concerning The Chicago Boys Scout Night out. We will encourage them to come and be part of the event as â€Å"free pizza† will be served to the first 200 attendee of the event. * Email- Email will also be sent out regarding the Chicago Boys Scout Night Out event.The subject of our email also will be †¦because we care†¦We will inform our target in the email that they can bring members of their family to the event since we are family focused brand†¦ Free pizza for the first 200 people†¦ Rationale Home Run Inn target audience is mum with kids; having this background knowledge influences our strategic approach towards rebranding our product among the target audience. While strengthening the brand among the earlier mentioned target audience, we do believe that new market will be gained that will eventually lead to an increase in patronage of our brand in the market lace. References 1. Our Story: Retrieved on 08/07/2012, from http://www. homeruninnpizza. com/our-story/history-a 2. Home Run Inn Pizza scores in retail arena with frozen niche: Retrieved on 08/07/2012, from http://www. findarticles. com/p/articles/mi_m3190/is_n12_v28/ai_14919920/ 3. Home Run Inn Tops Chicago in frozen pizza sales: Retrieved on 08/08/2012, from http://www. mediapost. com/publications/article/121542/home-run-inn-tops-chicago-market-in-frozen-pizza-s. html 4. Consumers Reports put frozen pizza to the test: Retrieved on 08/08/2012, from h ttp://www. pizzamarketplace. om/article/178146/Consumer-Reports-puts-frozen-pizza-to-the-test 5. Pizza Quest, Home Run Inn and Palermo’s: Enterprise builders. Retrieved on 08/09/2012, from http://jimbaker. wordpress. com/2010/02/01/pizzaquest/ 6. Frozen Pizza: Which Taste Best? Retrieved on 08/09/2012, from http://www. goodhousekeeping. com/product-reviews/food/food-products/frozen-pizza 7. Frozen pizza Hits a growth Bump: Retrieved on 08/09/2012, from http://www. supermarketguru. com/index. cfm/go/sg. viewarticle/articled/2120 8. Top 10 frozen pizzas: : Retrieved on 08/09/2012, from, http://www. dailypress. com/news/dp-toptenlist. o14,0,3664087. story

Saturday, January 11, 2020

Personal Philosophy of Classroom Management Essay

Classroom Management is an essential element in implementing a successful learning environment for students. A teacher who implements a classroom management plan will control student’s misbehavior so that all students will be focused on the lessons being taught in the classroom. Below is an annotated list of points that I believe in concerning my view of classroom management. 1. How teacher should act: * Enthusiastic- A teacher should show enthusiasm when she is teaching the lessons. The teacher needs to show that she is excited about teaching the lessons so that the students will stay interested in listening and understanding the subject area content. * Respectful- The teacher should treat students with respect and also demand respect. She should never use fowl language, inappropriate behavior, share too much personal information or act in ways that are not ethical. * Role Model- A teacher should act as a role model to her students. The teacher should not do anything that would jeopardize her career as a teacher that would make her students look down upon her. She also must live a life that students look up to so they will remember that teacher forever. * Patiently- A teacher must exhibit patience in class. Every student learns at different paces and at different levels. A teacher must be willing to be patient if the students are not grasping the information. She should explain the information to the students until they finally understand the lesson 2. How students are expected to behave: * Respectful- Students are to be respectful towards the teacher and to each other. Students should show respect to the teacher by not talking when the teacher is instructing the class. The students should show respect to each other by not hitting each other, making fun of another, or taking one’s personal belongings. * On Task-Students should stay on task in class. Students should be focused on the teacher’s lessons and instructions. They should not be wandering off getting off task. If the students are off task, they will not understand the lessons or remember what happened in class. Also the teacher will have to go back and teach the lesson again which can cause the teacher to be off target teaching the curriculum and it will result in student’s receiving poor test scores. * Appropriately Well Behaved- Students should be well behaved in class. It is important for students to understand the importance of good behavior. If students are well behaved in the classroom, the teacher can spend more time instructing the students than time spent on behavioral issues. In a well behaved classroom, students are able to learn effectively. * Academically Prepared- Students are to come to school academically prepared. The students should complete their homework assignment each day in order to make sure they understand the subjects that are being taught. They should always come prepared to listen to the subject matter, offer their opinions, and ask god questions in class. 3. What the classroom might look and feel like: * Engaging- The classroom should look and feel engaging to the student. In the classroom, the teacher can arrange the classroom that promotes student interaction and group collaboration. Students should be seated in a circle or horseshoe shape that maximizes the amount of eye contact students can have with each other. * Clean and Organized Classroom- A teacher’s classroom should be clean and organized. The school supplies should be neatly organized and in a safe place where students can safely access the supplies. * Filled with student’s work- The classroom should be filled with student’s work on projects. The students will feel comfortable and engaged if what they are learning in class will be showcased in the classroom. The student can look around the room and be reminded to always do their best on their assignments. This also sends a message to students that their work and learning is important. * Student Centered – The classroom should be focused on the students. In the student centered classroom, you will find workstations that promote group activities such as puzzles or brainteasers that promote student collaboration. 4. How the teacher helps students conduct themselves properly: * Demonstrating the Rules- The teacher should teach, review, and practice rules form beginning of school till the end of school. The teacher should also let students demonstrate good behaviors and bad behaviors so that students will understand how to follow the rules and to have good behavior in class. * Reinforce positive behavior with Incentives- A teacher can help students conduct themselves properly by providing incentives through positive behavior. A student who exhibits positive behavior weekly will pick a price out of the treasure chest. This will result in students with bad behavior to act better if they see students winning cool prizes. * Student and Parent Contracts- To ensure students are behaving properly, student and parent contracts are sent home for parents and students to sign. This contract outlines what is expected from the student’s behavior, academics, and the parent’s commitment in the child’s education. This will be very helpful in helping the students have good behavior in class. * Character Education Mini Lessons tied to Curriculum- Teachers can tie in the classroom rules and good behavioral skills as mini-lessons. Before teaching the lessons, the teacher can discuss how to treat others, how to walk quietly in the halls, and do not talk while others are talking. By having these mini lessons on how students should behave will remind them of how to have good behavior in class. 5. What the teacher should do about misbehavior: * Cues- Teachers uses a cue or a simple verbal reprimand to redirect a student’s focus which eliminates the inappropriate behavior. A teacher can also praise the efforts of students with good behavior which can reduce the misbehavior among the other students. * Consequences such as loss of recess- If a student keeps misbehaving, the teacher can use the consequence of loss recess. The majority of students like to go to recess. If the student knows their punishment by loss of recess due to their misbehavior, their behavior will improve. * Private conference with student- If the student still misbehaves, the teacher will need to talk with the student. The teacher will inform the student that his or her misbehavior will not be tolerated in class and his or her parents will be contacted if the misbehavior continues. * Contact parent- A teacher should contact the parents if the student keeps misbehaving in class. If the teacher lets the parents know how their child behaves in class, then the parents can also talk to the child and discipline them at home. 6. How students should be taught and what is expected of them: * Post rules in the classroom- Teachers can post rules in the classroom so that students can be reminded each day of how to properly behave in class. Also the teacher can give quizzes to students about the poster rules throughout the year. * Clear articulation and communication in the syllabus- Teachers should communicate clearly about what is expected of student’s assignments and their behavior in class. For example, informing students to always do their best on their work or their handwriting must be neat on all of their assignments should be clearly communicated. Creating a syllabus will also inform students of when their assignments are due.

Wednesday, December 25, 2019

Analysis Of The Article The Ground On Which I Stand

The articles The Ground on Which I Stand by August Wilson and Steps toward the Negro Theatre by Alain Locke were both phenomenal read. Wilson and Locke discussed the design of black theatre and how it needs to be and can be structured for the future. They also discussed the racial and dividing system in America society which branched off to theatre. August Wilson discussed the struggles African Americans went through as slaves, how they have to stay strong to survive and how the history relates to today’s society and in theatre. He discussed on the grounds he stand meaning of what he respect in the growing life of theatre. The infamous ancient Greek dramatists who are Sophocles, Euripides and Aeschylus. William Shakespeare, Shaw and Ibsen, the Americans dramatists were Eugene O’Neill, Arthur Miller and Tennessee Williams. Another group of individuals who pave the way were the black theatre writers such as Nat Turner, Denmark Vesey, Marcus Garvey and Elijah Muhammad. He discussed that the â€Å"black theatre† was growing into two different black arts that was developed in the past and that it is still considered the same in today’s society such as theatre that entertain white society and art that uplift the black culture in strategies that deliver survival and prosperity. Black theatre is the best the atre; Wilson considered it vibrant and vital. 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Tuesday, December 17, 2019

Writing And Mathematics, Two Vital Mesopotamian Creations

Writing and Mathematics, Two vital Mesopotamian creations What kind of world would we live in without being able to write or perform mathematic functions? Writing and mathematics are two of the most indispensable creations crafted by the Mesopotamians that helped shaped our society as we know it today. The Mesopotamian conception of writing allowed society to keep records, to document events, and to establish a formal educational system. With the ability to keep records, a system of mathematics was recorded which assisted in development of monetary systems, a way to tell time, the ability to build buildings, and the skills to survey lands. The expansion of knowledge delivered by the creation of Mesopotamian writing and mathematics was crucial to building the cultural society that has evolved from Meopotamian times to the present. Cultural and social evolution relys on the understanding of the past and learning from our successes and our failures. Therfore, record keeping was crucial to the nurturing the evolution of society. With t he importance of record keeping being recognized, the Mesopotamians developed Cuneiform, the first recognized form of writing.. Initially, Cuneiform, meaning â€Å"wedge shaped†, existed as pictographs drawn in clay tablets by a stylus made of a reed. The tablet was baked in the sun making it practically indestructible. (World History book 7th edition) There were disadvantages to clay: large documents were heavy and once baked no changesShow MoreRelatedThe Evolution Of Music Throughout Ancient Egypt And Mesopotamia2480 Words   |  10 PagesRegardless of where they are located, almost all ancient civilizations share basic features. For example, most civilizations develop things such as a class system, a common religion, or a system of writing. Another mark of a successful civilization is the evolution of music. Since music is not essential to survival, its development is usually within a large established society. The purpose of music varies from civilization to civiliza tion, era to era. In some cultures, music accompanied religiousRead MoreThe Birth of Civilization18947 Words   |  76 Pageslearned how to increase harvests through irrigation and other methods. Much larger populations came together in towns, cities, and other centers, where they erected impressive structures and where industry and commerce flourished. They developed writing, enabling them to keep inventories of food and other resources. Specialized occupations emerged, complex religions took form, and social divisions increased. These changes marked the birth of civilization. ââ€"   EARLY HUMANS AND THEIR CULTURE HumansRead MoreA Picatrix Miscellany52019 Words   |  209 PagesOn the Moon and the Lunar Mansions IV. Extracts on the Moon V. The Mansions of the Moon: â€Å"On the Creation, Proportion and Composition of the Heavens for the Fashioning of Images† VI. The Picatrix: Lunar Mansions in Western Astrology VII. W. B. Yeats and â€Å"A Vision:† The Arab Mansions of the Moon On Ritual and Talismans Picatrix Astrological Magic Aphorisms Extracts on Planetary Ritual Clothing Twenty Two Benefic Astrological Talismans Astrology, Magical Talismans and the Mansions of the Moon Ritual

Monday, December 9, 2019

Introduction to Computing Algebraically Autonomic Computing

Question: Discuss about the Introduction to Computing for Algebraically Autonomic Computing? Answer: Introduction The aim of this assignment is to discuss about Contemporary computing can be seen as an assemblage. The contemporary computing is used in the daily life of the human being. It is assemblage to make the life of the people easier. The assemblage of the contemporary computing also creates a great advantage in the business of the organization. Computers are used in the organization to enhance the procedure of the business. The computing systems are used in different ways in the organization or in the life of individuals (Cong Vinh, 2015). The assemblage of the computing system has many benefits in the organization as well as it creates many issues in the business. In this assignment the discussion is done on the basis of the stories that are provided in the assignment which describe the usage of the assemblage in the modern computing. The issues of the contemporary computing are also provided in the assignment. Actor Network Theory (A.N.T) Actor Network Theory (A.N.T) is used to do the research regarding to the technologies of science. The depth information is required to do the research of the modern technologies which are provided by the theories of ANT. The human and the non-human connection are the primary focus of the theories of the ANT. There are also many problems regarding to those connections that are identified by the theory (De Montis et al., 2013). The theory takes place by doing the investigation of the structures. In the theory, observations takes place and analyze of the documents are also done from the depth. The terms that are used in the Actor Network Theory (A.N.T) are such as actor-network, network and actants. Here the central idea is the actor-network. The whole theory description is provided by the network. Without any translation provided in the actor network none of the movement can be bending according to the ANT theories (Galindo and Butura, 2013). Actants are the actors of both human and non human type. According to the relationship in the network, the shape of the actants is taken. In the theories of the contemporary computing the key factors of ANT are used. The relation of human and computer in the network is known as actants (Hinson, 2010). The life of the human is fully depending on computer. Also the computer can be a valuable thing only if it can be used in reasonable purpose. Story 1: Software is eating the world Software is everywhere in the world of business and in daily life also. It can be said that most of the organization started their business in the field of software as the potential of growth is more in the software. The private market of most of the big organizations such as facebook and twitter create a controversy in this decade. The market share of the big organizations became very high due to the effects of the software in the market. Stock market hate technologies this controversy creates as in the market the ratio of earning and the price become very low. Along with this, Apple became the largest company in America. As Steve Denning said, We are talking about improvements to the site, not just fixing 30 bugs per day. The relation between the companies and software decides the place of the company in the market. Actants: The relationship of the software and the companies in the network of the business can be identified as the actants of the ANT theories. The categories of the actants can be identified as human and non-human actants. The non human actants can be identified in the software companies are such as database, modern technologies, innovation software and the technologies required increasing the market level. All the non human actants combining required to develop the full software network of the business. The human actants can be identified as developer, IT managers and the employees. Effecting software of the business can be developed by the correct interaction of the human and non human actants of the business. Also the actants role in the software network varies from business to business. The software can be said that it consuming the worlds every opportunity by providing new technologies day-by-day and the actants of the human and the non human plays a vital role in doing that. Story 2: Robots will steal your job The biggest requirement of the business in the organization is to develop innovative technologies which will provide the organization more success. The software developer and the IT managers in the organization play a great role in providing new innovation software to the companies (Pain, 2011). Of all the modern technologies the most common topic is the robotic technologies. Robots are developed to do several tasks of the human beings also with non-error efficiency. These are also proving the organizations more reasons to apply robots in their innovation management. The automotive industries involve robots in their new products to provide more facilities to the customers. This also decreases the opportunities of the new developer in the industries. Also there are several modification provided in the modern vehicles which are developed by the robots for accurate results for examples the automatic drive, tracking the signals etc. Actants: There are several human and non human actants in the robotic technologies. The relationship of the actants with each other provides several opportunities to the modern technologies. Here the human actants such as robot developer, database developer and the organizations are responsible for increasing the popularity of the robotic technologies day-by-day (Whyatt, 2014). The non human actants such as the robots and the modern vehicles also creates an effective role in this theory. As the robotic technologies developing day-by-day, the effectiveness of the modern products are increasing. The human actants developing several products such as the robots with the facilities of accepting human languages and style of work only by observing them will provide several opportunities to the modern technologies. Issues identified There are several issues that have risen in the above discussion. Is software providing benefit to the world? Yes, it is, the software makes the life of the people simpler. It also helps the organization to enhance their business. What about the people? They are losing their jobs. Most of the jobs of the humanity are absorbed by the robots or the software. Are people adjusted with it? The people of the modern world are trying to adjust this situation but it is not possible for everyone. The thinking ability of the people are totally depends on internet. People of the modern world think that without internet nothing can be possible (El-Mahdy, 2013). Contemporary computing is now used in every organization to enhance their business. The problem arise is that in the organization if everything can be done by the software and the robot than what will happen to the unemployed people. Are they will die with starving? They should find some of the new ways to get job and to income money. Also there are some other issues that can be noted. If the modern technologies fail in any ways, that will cause a great loss to the organization, which can only be solved by the people (KazancÄÂ ±, Davvaz and Yamak, 2011). They can use different techniques to solve the problems. It is not possible to avoid the new technologies in the life of the humanity. But it is possible use those technologies to develop our style of living and find new ways to solve the problems of the unemployment. Conclusion "Contemporary computing can be seen as an assemblage" it is can be said as perfect in the modern world. Modern computing is totally assemblage. Organization used the assemblage to develop their business. The assemblage provides profit to the organization but for the individuals it is not so good. They are losing their jobs due to the use of the assemblage in the organization. The ANT theory is used to analyze the contemporary computing from the depth. The software companies are regularly increasing day-by-day but the others are not getting the opportunities. Other ways are needed for the jobs of the next generation people. Also humanity can use the modern technologies to make their life better and for the purpose of income. In this assignment it is given that how software and the modern robots reduce the chances of income of the common people. Also the answer is given that the common people should find other ways of employment. The actor-network theory provides the idea of getting th e jobs in the new style. It also provides the idea of using the new technologies in our life to achieve something as without technologies we cannot do anything in our life. References List Cong Vinh, P., 2015. Algebraically Autonomic Computing.Mobile Networks and Applications. De Montis, A., Pinna, A., Barra, M. and Vranken, E., 2013. Analysis of poultry eating and drinking behavior by software eYeNamic.J Agricult Engineer, 44(2s). Galindo, D. and Butura, C., 2013. Immediate Loading of Dental Implants in the Esthetic Region Using Computer-Guided Implant Treatment Software and Stereolithographic Models for a Patient with Eating Disorders.Journal of Prosthodontics, 23(2), pp.98-103. Hinson, G., 2010. There Must be Thirty Ways to Steal Your ID.EDPACS, 41(5), pp.1-15. Holgate, S., 2011. Creating Your Own Job: From Engineer to Entrepreneur.Science. Kim, S., 2014. Interleukin-32 in Inflammatory Autoimmune Diseases.Immune Network, 14(3), p.123. Pain, E., 2011. Networking Your Way to a Job.Science. Whyatt, J., 2014. Could a robot do your job?.Nursing Standard, 28(34), pp.66-67. El-Mahdy, A., 2013. Recursive Detection of M-ary Signals over Fast Varying Mobile Communication Channel.TELKOMNIKA (Telecommunication, Computing, Electronics and Control), 11(1). KazancÄÂ ±, O., Davvaz, B. and Yamak, S., 2011. A new characterization of fuzzy n-ary polygroups.Neural Comput Applic, 21(S1), pp.59-68.

Monday, December 2, 2019

The Strong Shall Live and the Weak Shall Die Essay Example

The Strong Shall Live and the Weak Shall Die Paper The phrase the strong shall live and the weak shall die Evolution cannot be stated as just being a theory since with numerous evidences in the fossil records as well as comparisons within the animal kingdom evolution is widely accepted as a credible explanation for how the different animal species came to be. All scientific fact including evolution is based of a theory which is an inference, an intelligent guess of sorts, which bases itself on data collected through scientific research to come up with a plausible explanation An inference is a way for scientists to help explain how certain things came to be through intelligent guess work as such it cannot be considered infallible but it is an effective means of explanation without committing findings as hard fact. Charles Darwin was an English scientist who theorized that all animals and species of life on this planet evolved from a common ancestor. That creatures evolved in a process of natural selection wherein animals who possess traits better suited for survival thrived while those who didnt died off. The phrase the strong shall live and the weak shall die comes to mind when simplifying such a concept. The mystery of mysteries for Darwin was the origin of all species and her addressed it by creating the concepts of evolution and natural selection to explain it. Darwin idea of evolution was so revolutionary because it went against misconceptions at the time of how animals came to be. We know evolution happens to due to fossil records which show the gradual change of one species into its current incarnation an example of which would be the fossils of the Pakicetus, Basilosaurus and Sinonyx all of which show a gradual change of one species into todays modern species of whale. The work of Chris Schneider has shown that natural selection in different ecological zones have caused birds, notably the hummingbird in his study, to go down different evolutionary paths to adapt to the environment effectively creating new species in the process. Humans did evolve from a common ancestor to todays chimpanzees, orangutans and gorillas. Through the work of David Page we have come that there is genetic proof of a common ancestral gene between humans and chimpanzees however in his findings he states that the human Y chromosome has remained intact over the couple million years or so while the chimpanzee Y has in fact been losing genes over the last 10 million years which explains why they didnt evolve like humans did. Evolution matters now because as humans continue to tamper with the natural world we also inadvertently cause the evolution of certain species which evolved due to human interference with their natural processes such as insects and rodents which have started to become more and more resistant to insecticides and poisons as well multi-drug resistant tuberculosis bacterial strains. There is a need to study how this happened and to prevent any unnatural interference which might cause damage to the natural world. Evolution is controversial because it goes directly against the origin of life of the Catholic faith which states that all life on Earth was created in seven days and that the current species of man derived from a fully evolved version of ourselves which today we know is false since human kind went through gradual phases of evolution instead of just merely popping out of the ground. We will write a custom essay sample on The Strong Shall Live and the Weak Shall Die specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Strong Shall Live and the Weak Shall Die specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Strong Shall Live and the Weak Shall Die specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Evolution can be compatible with religious faith so long as those who believe in their own respective religions do not take the concept of creation stated in their religious text as literal fact rather it could be interpreted as mans way of explaining his origins in the only way he could. Extinction From what I learned on the topic of extinction I have realized that extinction is an inevitability for a species that can no longer adapt to an environment that has drastically changed. Also extinction doesnt just come about through means of natural selection rather it can also come about due to the actions of man which interferes in the natural order of the environment causing the extinction of numerous species. Change On the topic of change, I have come to realize that change only happens when there is sufficient reason for it. If the environment a species currently lives in starts to slowly change the numerous species living in it have to adapt and change as well in order to survive and thrive in this new habitat otherwise they face extinction. Change is an inevitable process and whether we know it or not humans are also gradually changing as well. Survival From what I learned survival can be surmised in one phrase survival of the fittest. That in the animal world it is only the animals that have sufficiently evolved to have the best possible evolutionary characteristics to survive that can thrive while those who remain the same will die off leaving only those fit to live. It is rather fatalistic but it is a fact of life.